Pramod Sivanandan Email & Phone Number

Dubai, United Arab Emirates

• Launch new startup branches and secure key institutional contracts, enhancing Eurofins' operational footprint across the GCC.• Manage key accounts and coordinate with global labs to meet advanced testing requirements.• Lead strategic initiatives, including M&A discussions, contributing to regional growth and business expansion.• Direct the achievement of KPIs across Net Sales, Revenues, and Sectoral presence while elevating brand visibility through strategic networking and impactful presentations.• Develop and implement strategies for the Food Business unit, aiming for market leadership and expansion in the GCC.• Enhance the food testing portfolio by leveraging global technical expertise and fostering relationships with regulatory bodies to align with upcoming regulations.• Recruit and develop a high-performing team, improving operational quality, efficiency, and setting industry benchmarks for profitability and cash generation.• Drive customer service excellence and promote cross-selling synergies with other Eurofins laboratories in Europe.• Uphold leadership standards and integrate best practices from Eurofins' global network to optimize business operations.• Hands on experience in Business sales software skills to enhance and monitor customer engagement like Net Promoter Score, MS- CRM and LIMS

Dubai, United Arab Emirates

• Established the foundation for the Commercial Division, notably increasing the Inspection and Testing business within the Group.• Expanded the portfolio of clients in Commodity Inspection and Food, Water & Environment testing.• Administered turnkey projects and maintained relationships with high-net-worth clients.• Executed quick technical and commercial decisions to adapt to fast-changing environments.• Exhibited excellent written and verbal communication skills, ensuring successful high-level client engagements.• Created customized service packages that matched market demands and drove new business.• Explored new profitable revenue streams, leading to significant growth.• Consulted with technical and product development teams to create new service offerings.• Oversaw team efforts in resolving escalated customer concerns effectively.• Initiated and managed the Certification business division, focusing on Legionella Risk Assessments and ISO 9001 audits.• Utilized extensive market insights across the GCC and North Africa to inform strategic decisions.• Engaged in operations related to Certificate of Conformity (COC) business aspects.• Influenced major IT software upgrades and implementation projects.• Incorporated PowerBI for sophisticated data analysis and real-time process monitoring in sales.• Guided a dynamic team of 14 sales professionals handling both outdoor and indoor sales.• Controlled all aspects of marketing for new laboratory branches in Oman and Qatar markets.• Implemented automation reports for Daily sales triggers, monitoring of daily team's client visits, product segment revenue and comparitive data through PowerBI• Spearheaded the customisation of LIMS development and integration of CRM module with sales sales functions.

Dubai, United Arab Emirates

• Actively setup the Systems Certification Division for Geochem Group and took additional responsibility as Operations Manager of the Division • Actively worked with QA Team in completing and Implementing QA Systems Management • Achieved ISO 17021 accreditation for the division and attended continuing assessment of Accreditation body.• Appointed as HSE Auditor for the division and performed 30Legionella Risk Assessments Successfully.

Dubai, United Arab Emirates

• Managed the Sales & Marketing of third-party product testing services, targeting food production facilities, hotels, catering companies, water treatment companies, and public health entities across the GCC region, excluding KSA and Bahrain.• Developed comprehensive marketing and advertising strategies, collaborated with publishing houses for advertorials, and led product launch activities.• Built and maintained strong relationships with regulatory bodies, enhancing approvals and establishing strong brand value for the organization.• Represented the organization at key industry exhibitions and seminars throughout the GCC.• Supported the accounts team with customer payment collections and follow-up activities.

Dubai, United Arab Emirates

• Directed sales and marketing operations for disinfectants across multiple sectors including food production facilities, hotels, catering companies, water treatment distributors, and public health departments.• Designed and implemented marketing strategies, collaborated with publishing houses for advertorials, and orchestrated product launch events, enhancing product visibility and brand penetration in the market.

United Arab Emirates

• Drove successful sales and marketing of laboratory equipment to government hospitals, blood banks, private hospitals, and major clinics across the UAE.• Provided sales and technical support for various systems including Elisa, Biochemistry, Immunology, Rapid Assay, and Microbiology, partnering with top international manufacturers like Instrumentation Laboratory Italy and Fresenius Kabi Germany.• Managed inventory for reagents and consumables, creating special package deals for slow-moving items to optimize stock levels.• Developed both primary and secondary markets, enhancing market penetration and revenue.• Led turnkey projects for setting up laboratories in hospitals and clinics, ensuring project delivery and client satisfaction.• Spearheaded the sales and marketing of industrial laboratory products specifically for Food Microbiology, significantly increasing the division’s market share.• Acted as a key point of contact for distributors, handling orders, product complaints, sales forecasts, and brand promotion activities within the UAE.• Conducted sales promotions at exhibitions and explored new distributorships to expand the company’s reach in the Emirate

Masqaţ, Oman

• Marketing of Johnson & Johnson Diagnostics, BD , Accon Rapid Kits, JP Select Laboratory Instruments in Oman.• Technical Demonstration of Diagnostics kits, ELISA Instruments to laboratories.

Mumbai, Maharashtra, India

Biochemistry Analysers and Reagents Marketing and Dealer Network Management in Western Region

Pune, Maharashtra, India

Joined as Sr. Sales Executive - Western Track Mumbai Region & Goa Territory Sales and Marketing of Biosystems srl Spain, Vidas products and DRL Diagnostics Test kitsWestern Region of India covering Maharastra & GoaAwarded fast track promotion as Territory Manager for Madhya Pradesh and Western Mumbai

Postgraduate Degree, Marketing/Marketing Management, General, First Class

Bachelor'S Degree, Chemistry

Education record