Pramod Vijayan Email & Phone Number

Dubai, Ae

United Arab Emirates

Uae

• • Distributor management, Retail & channel management, Go to Market Strategy with a clear focus to increase market share.• Competition analysis, plan promotions considering the channel dynamics and implement channel Partner program.• Prepare harmonized pricing across countries, keeping in line with competition and product strategy.• Participate in partners PSI meetings to minimize shortage or excess inventory situation. • Direct negotiations with retail channel, finalizing their margins, promotion planning, allocating promoters, space buying and BTL implementation.• Maintain and track all projects within GCC and regular follow ups to increase the conversion rate.• Provide accurate quarterly & Yearly Sales & GP forecast to the management.• Co-ordinate internally with various stakeholders to ensure product certifications and compliance requirements are met with, thereby resulting in timely delivery for projects.• Act as a catalyst between the distributors and various support functions within the company and headquarters for operational and marketing challenges.

United Arab Emirates

• • Establish strong and multiple regional distribution network across East Africa & Egypt with clear focus on B2B and B2C products as part of Time for Africa Project.• Finalize annual budget, revised budget and latest forecast as per the company guidelines.• Discuss and agree on Yearly sellout plans with the distributors and their sales teams and review the same quarterly.• Develop and maintain an efficient distribution network to ensure comprehensive availability of company’s products and services across assigned territory to achieve the sales targets.• Manage, train and motivate a team of 4 channel sales managers within the region to achieve and increase the sellout. • Conduct performance appraisals and review and formulate career path for channel sales managers as part of team management.• Strategic tie-ups with e-commerce companies like Souq.com and Jumia.com.• Conduct regular market visits to check coverage, competitor activities and continuously explore new opportunities in order to increase sell out in the region.• Channel/Account mapping for effective & efficient analysis and identify the potential of the market.• Liaise with marketing team to ensure appropriate product positioning in the market compared to the competition. • Timely accounts receivables management to ensure continuous invoicing to the distributors.• Ensure all internal budget approvals are secured before the activities are done, and timely payments/credit notes are made to distributors.

Middle East & Africa

• Set and deliver monthly business objectives & track performance versus annual budget.• Achieve annual sales plan through specific Distributors/Dealers plans, including objectives for coverage, volume, distribution, display and after sales service.• Ensure profitability of the category, and extensive P & L management at SKU and Category level.• Managed a team of 5 Sales executives, 2 Marketing executives.• Finalize PSI with distributors across Middle East, to ensure budget achievement, sell-out plan and monitor the achievement of the same.• Manage Inventory levels of Distributors/Dealers to maintain agreed stock holding levels.• Quarterly Review Meeting with Distributors’ top management.• Regular Market visits across the region, to ensure product availability & display share.• Finalize and approve quarterly promotions, display spots, shelf space etc. with Key Accounts, like Carrefour, LULU etc. and ensure that they are selling the agreed SKU’s.• Pricing Strategy and Product Positioning.• Plan ATL and BTL activities, budgets, on yearly basis with each distributor for their respective countries.• Finalize Local Marketing Plan, shop front activities, shop front display in each country.• Analyze GFK data, sell through data from Carrefour, to identify need, gaps and provide recommendation for new products, pricing and marketing strategy to maximize brand sales volume, market share.

Uae

• Decide product line-up for the region.• Review and Achieving the annual targets on a monthly basis, taking into account the current market situation, seasonality trend, competitor’s activity etc.• Conducting monthly PSI meeting with distributors and review their annual sales forecast and requirement.

Mumbai

 Managed Key accounts for Shoppers Stop (all India) and Life Style International, Mumbai. Managed inventory at all the 15 stores of Shoppers Stop, across the country. Supervised and ensured the achievements of primary and the secondary targets of the Thane territory covering Thane and Raigad district. Planned the promotional activities in coordination with a team of 4 Sales Promotion Officers based in 4 regions.  Was responsible for sales forecasting, planning of sales activities and organizing of sales promotion activities.  Performed strict monitoring of outstanding collections and credit control.  Monitored the market activities of competitors. In the year 2003-2004, was actively a part of the 100% growth in Shoppers Stop. Received the Best Sales Officer Award for the year 2002-03.

Education record

Education record

Education record