Pramod Dhanikonda, Senior Ux Copywriter Email & Phone Number

Chennai, India

Currently working as a Specialist in the Citibank APAC/EMEA Digital Marketing Governance Team reviewing campaign creatives from 5 Citi markets.Marketing CopywritingComing up with copy for Google Ads, SMS campaigns, email campaigns and vetted subject lines incorporating Unicode-approved emoticons for higher impact and pre-header text for emailers. Also, preparing case studies, white papers and blog posts.UX and Product Writing▪ Writing for a variety of interactive user interfaces including forms, landing pages, mobile apps, chatbot scripts, interactive video demos and software screens.▪ Provided UX interface-related content including labels, info icons and captions for Acquigo, our in-house, AI-driven campaign management platform and content for the websites.▪ Created white papers, blog posts and case studies relating to the product and to the campaign management and marketing automation domains.▪ Researched and provided content for the “Our Rituals” app, a see-and-chant-along guide to basic Hindu spiritual practices. Also, provided a Play Store-related write-up for the app.Digital CopywritingCreating concepts, developing copy and coming up with visual suggestions for a variety of marketing collateral including –Responsive websites, microsites, 404 pages, static and animated banners, ecards, showcase banners, EDMs, ATM and CDM screens, training videos, newsletters and animated product / promotional videos.SEO Content writingDeveloping well-researched, high quality, SEO-optimized content – On-Page – Webpage content, Meta descriptions, Alt-tag descriptorsOff-Page – Blog posts, Wiki pages (including for Citibank Malaysia and Citibank Indonesia), Infographics and SlidesharesPresentation WritingProviding easy-to-consume yet detail-rich content for visually appealing pitch presentations, white papers and project update reports.

India

• Development of product descriptions and user reviews for a variety of e-commerce portals including a number of North American retail businesses• Online content creation, including SEO-rich product descriptions, category descriptions, online articles, FAQs, white papers, marketing copy, and customer reviews mimicking the tone of an American customer• Identification of SEO keywords in conjunction with the SEO Team, and the respective Client• Online content creation also includes creation of page titles, meta keywords, meta description, image ALT attributes and image captions• Uploading content onto customers’ websites via CMS like WordPress• Worked in conjunction with the Design Team to create electronic mailers, brochures, and other marketing collateral• Developing high-quality sample write-ups for a variety of sales pitches• Involved in the recruitment and training of Content Writers• Created simple Quality Control scoresheets and dashboards and helped develop quality processes based on Six Sigma principles• Created job ads and job emailers for the Naukri and Monster India portals after taking inputs w.r.t the JD/job requirements from the respective stakeholders

Chennai Area, India

• Manage the 24/6 Redemption and Posting processes and ensure that SLAs are met with respect to:- Posting of all financial (Purchases / Switches / Redemptions / Dividends / Systematic / Sequential) transactions- Reporting of Capital Control files for all schemes and pay-out advice file for redemptions to the AMC• Creating SQL Queries for data extraction/reporting purposes • QC of all transactions over Rupees One Crore • Initiated creation of a step-by-step Standard Operating Procedure (SOP) • Brought an increase in electronic Redemption payouts (via DC/NEFT/ RTGS) from 35% to 60%

Chennai Area, India

• Managing telecom backend operations for domestic and international telecom clients• Operations managed include:- Backend operations for the ABU (Coin Booth/Public Booth process) for the states of AP/TN/Kar/Kerala- Non-voice operations for an international telecom client- Pan-India ops for Retentions, B2B Collections & Customer Relationship Management for the Enterprise segment• Leading the Quality and MIS teams for the entire centre • Implemented Six Sigma training inclusive of Yellow & Green Belt Certification and mentored projects • Successfully led six Six Sigma projects towards improving Quality Scores / Productivity / KRAs• Designed and implemented ISO 9001 compliant processes for the Operations, Quality and MIS teams• Prepared KRAs for Associate/TL/Team-Manager/Assistant Manager positions across Ops/Quality/MIS • Billing for the TTSL Postpaid Project across the Chennai/Pune/Noida/Chandigarh centres• Was the “Best Manager” in 2006-07 • Part of the team that won the “Best Centre” award in 2006-07• Brought business: Created the Welcome Call/First Bill Call process for Corporate customers as per TRAI mandates• Certificate of Excellence from Tata Teleservices for improviding CBU3 (Centralized Backend Unit) for the ABU process through a Six Sigma Green Belt project

Bangalore & Visakhapatnam, India

• Manage 24/7 floor operations for card authorizations • Handling complaints relating to Authorizations, Charge Back and Fraud • Coordination with the respective business units and card schemes (Visa/Master/Switch/Amex)• Process migration from the Bangalore to Vizag and achievement of BAU status ahead of schedule• Give It Fresh Thought (GIFT) award for innovation in preventing clearing cycle fraud• Highest number of frauds detected (number and amount-wise) by team• Trained in Six Sigma • Implemented two projects successfully to bring down complaints and to improve quality • Process Floor Reporter for the in-house magazine, “Expressionz” • GSC Chess Champion of the Year 2005!

Bangalore, India

• Leading a team of Internet Marketing Executives (in shifts) in promoting the company’s web-hosting and web-design products and services by word-of-mouse! • Helped design the Quality Test Parameters for email assessment • Created and delivered an “Effective Email Delivery” programme• Developed a product/service comprehension training module and quiz for new recruits

Certified Associate Of The Indian Institute Of Bankers (Caiib)

Bachelor Of Arts (B.A.), History

Bachelor Of Commerce (B.Com)