Responsibility- 4 Divisions/ 7 Brand ManagersCategories handled - Fmcg/General Merchandise/Perfumes/Cosmetics/Luggage/StationaryKey Brands handled - Nivea/Prestige/Igloo/Thermos/Rhythm/AmericanTourister/3M(Auto)/Ucb/Pelikan/Swiss Arabian/Rasasi/Brut/Police/English Blazer//Dmgm/Essence etc-Leadership & Values - Walk the talk-Provide key support to the management for revenue and margin growth across categories.-Improve the overall profitability of the business-Contract Negotiations with key retailers.-Conceptualize Business plan and Execute Sales budgets for each division-New business Development-Forecasts-Training & Development

- Managed a team of 30 Sales professionals- Increase Market share of varied categories of the Nivea portfolio.- Attained Market Leadership in Key categories- Pivotal role in enhancing the distribution network, merchandising.- Plan and Execute improvement for portfolio assigned in terms of budget control, sales turnover, stock control - Listing & Contract Negotiations- Steered efforts in bringing in new brands and improving the general trade business (grocery business).- Sales forecast, product pricing for marketing and distribution.- Initiate and implement automation for Van Sales Operations.- Plan execute Launches / theme events with key retailers - Training /Development /Appraisal programmes

- Sales target responsibility for key accounts for Fmcg/Horeca viz. Industrial Chocolates,Bakery/Confectionary Products, Disposable Hygiene Wear, Disposable Paper Products, Cigars, Twinings Tea, etc.- Product launches, market research reports and developing training presentations.- Execute BTL activities - Conceptualize and implement trade incentives for five star hotels.- Business development of new channels- Key Account relationship management