I am a marketing leader with a proven track record in the FMCG sector and e-commerce. Throughout my extensive career, I have consistently demonstrated impressive achievements in driving business growth and enhancing brand equity for more than 8 global brands across a wide range of categories in India, including carbonated soft drinks, energy drinks, ketchup sauces, nutrition products, fizzy fruit drinks, water, and juices.One of the key highlights of my professional journey is my ability to tackle various challenges head-on and deliver successful outcomes. I have undertaken and conquered multiple obstacles, such as the launch of new brands and channels, the consolidation of brand leadership, the strengthening of challenger brands, and the revitalization of struggling brands. These experiences have not only showcased my versatility but also allowed me to gain valuable insights and expertise in navigating complex business environments.As a collaborative team player, I thrive in cross-cultural and cross-functional settings, effortlessly working with diverse teams to achieve exceptional results and foster strong team engagement. This collaborative approach has consistently earned me recognition and awards throughout my career, both as an individual and as an integral part of winning teams.To stay at the forefront of the industry, I have dedicated myself to continuous growth and skill development. Over the years, I have sharpened my abilities in strategic brand management, marketing management, trade marketing, customer marketing, channel marketing, go-to-market strategy, new product development, budgeting, advertising development, integrated marketing, event management, digital marketing, brand activation, market research, vendor management, sales management, and people development. This broad skill set allows me to effectively drive marketing initiatives and create impactful strategies that align with organizational objectives.Beyond my professional pursuits, I have a deep passion for motorcycles, horse riding, trekking, off-roading, and travelling. These personal interests not only bring me immense joy but also serve as outlets for creativity, enhance my analytical skills, and provide valuable perspectives that I can apply in my marketing endeavours.In conclusion, my extensive experience, successful track record, collaborative nature, and diverse skill set make me a highly competent marketing leader capable of driving business growth and brand success.
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Executive Member - Career Development Cell | Xlri Pgdm (Gm) 2023-2024Xlri Pgdm (Gm) Apr 2023 - Apr 2024Jamshedpur, Jharkhand, IndiaXLRI's flagship PGDM (GM) program brings together dynamic individuals with rich experience from different Industry domains. While each individual possesses strong skills, it is crucial to identify and adequately project the relevant skills to crack the placement interview. The Career Development Cell (CDC) is a student-driven committee with the primary objective of making every student interview-ready by guiding them with the right inputs and ensuring that they have access to the critical resources that will facilitate them to ace the interview and achieve their dream job!The CDC 2023-24 comprises twelve members elected by the students of the batch. The responsibilities of CDC include helping the cohort make a concise repository of their skills and experience by tuning the individual Master CV, setting up career conversations to help them make an informed career choice aligning with their interests, and scheduling mock interviews with Industry experts, faculties and Alumni to make them ready for the D-Day!The role at CDC is exceptionally demanding. One must focus on academics and be available 24x7 before and during the placement season to give personal attention to each student, preparing them for every job role. Apart from being a team player, one must possess excellent communication skills and keep the batch's morale high. Being a part of CDC gives you a golden opportunity to interact closely with people from unique backgrounds and gain through each other's experiences.At Career Development Committee, we strive to give our best every day for the collective benefit of the batch. After all, we rise by lifting others. -
Front Line Marketing ManagerThe Coca-Cola Company Jun 2022 - Mar 2023Gurugram, Haryana, India•Establish channel strategies and associated execution plans to support long-term channel growth and profitability and increase market share for assigned channels.•Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and working with Sales Managers (Region/Key Account) to recommend tailored/customised Category Channel plans in line with overall market strategies.•Monitor the Channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed.•Monitor competitor activities and develop alternative solutions promptly.•Responsible for launching new products & achieve agreed launch metrics (SOVI & distribution reach) in respective Channels. -
National Trade Marketing ManagerGodfrey Phillips India Limited Mar 2022 - Jun 2022Delhi, India●To develop and implement a Trade Marketing Strategy pan India to achieve defined sales objectives across all product categories●Planning and optimum utilization of BTL budget●Increase the effectiveness of BTL activations by ensuring 100% strategy execution -
Regional Marketing ManagerBisleri International Pvt Ltd Dec 2017 - Mar 2022Gurgaon, HaryanaResponsible for developing strategic road map for the brands for driving brand preference and volume growth. Responsible for ATL/ BTL, Vendor Management, Budget Management, market insights, Digital Marketing , Event activation's and PR. -
Trade Marketing ManagerDel Monte Foods, Inc. Feb 2017 - Dec 2017Gurugram, Haryana, India• Build a calendar for key interventions for focused NPIs in the region • Execute as per plan by proper communication down the line to the sales team (RSMs – ASM – TSM & FOS)• Track and monitor the same through proper tracking mechanism and provide feedback on the gap areas • Co-own the defined targets for the region along with the RSM• Develop Customer/consumer programs in coordination with brand team and execute the same in the region• Record market insights in the region and suggest/recommend corrective actions to the HO team for better planning and execution• The incumbent will have to go on B2B meetings with the team and garner insights for corrective action in the region.• POSM sourcing & execution in the region • Plan/implement merchandising/visibility for the region• Extensively travel to various key markets within the regions • To bridge between the HO (sales, TM & Marketing) and the region -
Market Development ManagerPepsico Mar 2011 - Jan 2017Gurgaon, Haryana• Market Share – Plan brand & pack priorities for the unit and execute the same in the market, to drive overall market share .• Marketing – Leverage marketing initiatives to drive depth and portfolio into outlets; different market strategies aimed at building Delhi share and solidifying dominance in Haryana• Channel play - Implement channel-wise selling strategy to drive consumption and enhance visibility• Managing innovation - Launch and sustain innovations (Slice Alphonso & Revive) and ensured market penetration of NPDs• Portfolio – Drive the overall unit portfolio selling through regular coaching/training of frontline -
Key Account ManagerBacardi Apr 2010 - Nov 2010Hyderabad, Telangana, IndiaLeading the Ready To Drink category for Bacardi, including Brand Breezer -
Management TraineeJohn Distilleries Ltd., Oct 2008 - Mar 2010Hyderabad, Telangana, India● Directed comprehensive artwork strategy for multiple brands, ensuring alignment with brand guidelines and fostering visual content● Drive the execution of the BTL activities as per the agreed plan and provide recommendations
Pramod Reddy Education Details
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Pgdm(Gm)
Frequently Asked Questions about Pramod Reddy
What is Pramod Reddy's role at the current company?
Pramod Reddy's current role is XLRI Jamshedpur PGDM(GM) Co '24 | Brand | Marketing | Strategy | Category | Trade Marketing | Customer | Leadership |Retail&CPG.
What schools did Pramod Reddy attend?
Pramod Reddy attended Xlri Jamshedpur.
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Pramod Reddy
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