Product Owner - Usage Analytics
CurrentUsing Usage Analytics to make our business, end-user and developers world a better place... Focusing on Adobe Analytics, Amplitude, and Google analytics, but also working with New Relic to help monitor application issues and clear up any bottle necks that may impact the overall user experience.Developing tagging strategies that allow our various teams to better understand how users interact and user or products. This not only involves working with development teams on how and what we should be tagging, but also in educating different product teams in what we can do with the various analytics packages and how they can modify the user experience in problem areas and then track their changes. This information is being used with the UX team to help build a better user experience.Developing SEO strategy for our News channels to assist both subscribers and non-subscribers gain better access to our content through Google.Working with data lake team to improve usability of usage analytics within the lake and organization.Overall taking a system that had little to no standardization and implementing policies and rules on how and what to tag. This includes removing the developer from much of the analytics process and creating developer friendly guidelines that created greater standardization across our various platforms.