• Developing and implementing marketing and sales strategies, including pricing and advertising, to drive revenue growth and market share• Consistently achieving primary sales targets through project and retail sales, ensuring business growth and expansion in the assigned territories• Managing and developing the distribution infrastructure in West Bengal and Odisha, fostering strong relationships with Distributors, Channel Partners, Builder, Architects & Project Engineers• Generating project sales business from Institutions, Corporate Bodies, Cooperative Housings, Govt. Department like Railway, Hospitals, and Schools, and so on with close coordination through the retail network• Achieving primary and secondary sales objectives both top line and bottom line. Target set up dealer-wise/ account wise link up as per catchment area. And also design territory and new opportunities• Tracking new projects and provided the best solution regarding high-end exterior products (like ACP, Louvers, HPL, Honeycomb Panel) with additional services to the end users• Implementing promotional strategies, analyzing market trends, and providing continuous feedback on market trends to the management, enabling informed decision-making.• Managing channel sales team and site sales, ensuring optimal performance and target achievement

• Formulated the annual budget for the interior and PVC vertical, incorporating the national budget and aligning it with the growth plan set by management• Conducting training and motivation sessions for Team Leaders, fostering a culture of continuous learning and improvement• Building and managing a business development team to enhance customer relationships and satisfaction, leading to increased sales and client retention• Training and mentoring the team members for high-performance output• Generated significant business growth from key accounts and government verticals, taking charge of business development responsibilities with team support• Monitored the stock liquidation of dealers based on secondary sales, maintaining regular contact with retailers, builders, architects, and project engineers• Tracked new projects and offered optimal solutions for high-end exterior products, catering to the needs of end users and providing additional services• Achieved a 25% increase in sales of Value Added Products (VAP), effectively boosting profitability• Incorporated business development activities like Dealers meet, Fabricators meet, Architect meet, Participation on the Exhibition

• Achieved primary sales targets and leading a team of 8 sales executives and 2 team leaders, drove team performance and ensuring individual growth• Managed and developed the distribution infrastructure in West Bengal & North East, fostering strong relationships with distributors and channel partners

• Managed sales targets and led a team of 10 sales representatives and one group leader, drove team performance and ensured individual growth• Controlled outstanding payments and ensured financial discipline, maintained a healthy cash flow for the organization• Organized training programs for the team and provided continuous support and guidance, fostered skill development and professional growth