Works on Process modernization, adopting Snaplogic and Snowflake for generating Analytics insights for different LOBs'.Optimizing the RFM Model to get the potential customers for which email campaigns need to be sent out for Third Party Ink buyers.

Business Analytics (Domain Handling: Telecom and Banking)Customer Segmentation and TargetingData Reporting and story-telling with dataBig Data (Hortonworks)Credit Scoring and credit allocation for Telecom subscriber

Reporting Analyst (Leading Smartphone maker)− Implemented VBA macro to automate Dashboards for Daily/Weekly/Monthly Sales report− Dashboard provides WoW/MoM sales comparison of the products across their sales partners − Daily Insights on the drop/rise in sales across all the sales partnersAnalytical Datamart creation for Bank on SAS- New variables created across all BU's like Loan, Credit Card, CASA etc from EDW for Customer Analytics, process automated in SASReporting Analyst (IBM Cognos) – Video on Demand Service in Asia Pacific Region − Analyze the requirement and created Business Mix Report and Financial Report− Reports show the performance of the content available on the App and also show the Customer behaviour and Customer likelihood toward the contents− Reports are dynamic in nature and scheduled as per the Business stakeholders request