Marketing Specialist
Current- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (website and social media channels).- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content (including offers).- Drive SEO campaigns - set objectives based on business goals, repurposing content and keywords, link building, analyzing and optimizing for best results.- Own and drive tactical and drip email campaigns to targeted audiences.- Analyse email campaign metrics to determine the effectiveness of each marketing campaign and report key findings to stakeholders.- Recommend and implement paid campaigns (SEM and advertorials) in traditional and social media.- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.