Leading a team of 6 Designers involved in design process for all the Categories (Men’s, Women’s and Kids)Major Product Category for Men’s: Basics Tee, Graphic Tees, Jacket, Hoodies, Joggers, Basic, Smart and Graphic Polos, Henley’s, Co-ordinates etc. (All product Category in circular knit.Fabric innovation based on forecast for the season. Almost 350 Fabric (Stripe, Jacquard and Structure) designs shortlisted by various brands in mixed category including 150 Garment styles and 50 wash options for SS’16, AW’16 and SS’17.Exposure of design development for Walmart, Target, JC Penny, Sears (Basic and mass market Brands) – Kenneth Cole, DKNY, GUESS Brunotti (fashion brands) KEY ROLEPlanning and implementing market researches.Understanding consumer behaviour, assessing and interpreting market research data. Trend & Design Direction.Leading a team of designers for the design process.Range ideation, conceptualization and execution as per brand specific guidelines.Analysing trends in Yarns, fabrics, colors and shapes/cuts and trims detail.Planning and developing collections and ranges within the same.Creating/visualizing ideas and making sketches for garment developments.Organizing setup for Buyer presentation.Co-ordinating with buying houses for buyer specific developments.

KEY ROLEPart of core design team (Ideation of complete life style range).Planning and implementing market researches.Understanding consumer behaviour, assessing and interpreting market research data. Trend & Design Direction.Work closely with a team of designers, merchandisers and vendors, for the design process.Range ideation, conceptualization and execution as per brand specific guidelines.Analysing trends in fabrics, colors and shapes/cuts and trims detail.Planning and developing collections and ranges within the same.Sourcing, selecting and buying fabrics.Creating/visualizing ideas and making sketches with pattern finalization for garment developments.SUMMERYResearched and developed 12 collections across all seasons for Bottoms, with total sell-through rate of 90%.Manage the creative team of 3 designers, 5 merchandisers. Developed all fits across Menswear Bottoms, including 10 fits for trousers (Formals & casuals), 4 fits for Shorts (Thigh shorts, Walk shorts and 3/4ths and 8 denims fits.Have handled design, merchandising and production activities during 1st 3 years for T-Shirts and Bottoms