As a dedicated Digital Communications Specialist at McKinsey, I lead the entire social media spectrum across India and manage media relations for select practices(PE/PI, Lifesciences, Healthcare and Social sector), focusing on promoting strategic reports, research, and partnerships. My role is pivotal in creating engaging content that highlights our cutting-edge research and thought leadership across industry sectors.Comprehensive Social Media Management: I oversee the promotion of strategic reports and research, ensuring that our content is not only informative but also engaging. This includes crafting messages that resonate with our diverse audience and enhance our brand's presence in the digital spaceContent Creation: I specialize in creating high-quality video content that aligns with McKinsey's strategic priorities. These videos feature our partners as leading experts, effectively positioning them to help clients achieve significant advancements in their industriesLeadership Branding: I assist McKinsey’s leaders in navigating the social media landscape, advising them on optimal strategies for managing their online profiles. My expertise helps elevate their stature as industry authorities, further strengthening our brand’s influence and credibilityMedia Relations and Talent Narrative: My management of media relations ensures accurate and impactful coverage of McKinsey’s initiatives. Additionally, I articulate and promote our talent narrative, highlighting the unique culture and opportunities at McKinsey, which attracts and retains top-tier professionalsRisk Monitoring and Crisis Management: I continuously monitor digital media to preemptively identify and address potential risks, ensuring that our brand maintains its esteemed reputation amidst various challenges

At Infosys, I worked directly with the Global Digital Media Head, and my responsibilities spanned three major domains1.Creative- Digital content creation working with content writers; Digital asset creation and working with the respective stakeholders and agencies- Developed new EVP "Navigate your Next" in collaboration with the brand team, and, was a part of "Most Valuable Team" for my contribution- Developed visual approach and creative strategy, for Infosys technological and Innovation hub launches in USA-Hartford (Connecticut), Providence (Rhode Island), and Indiana2. Digital Media Planning- Through paid and organic promotions, enhanced the follower count of Infosys’s Instagram account by more than 130k since 2019- Led social media for Infosys, for pertinent partnerships – Roland-Garros, Australian Open, and ATP Finals- Collaborated with multiple agency partners-anchored digital campaigns across units and brand Infosys confluence, World Economic Forum, NRF among others- Tracking metrics and developing a strong understanding of data to effectively drive program effectiveness3. Program Management- Responsible for the always-on social campaign to drive awareness with a mix of organic and paid promotions- Owning social media content calendar - Responsible for leading a team of 6 members across social operations and social listening. Anchored 1000+ social posts across 20+ Infosys official handles, in a month- Drove adoption of tools such as Canva (creative design), Sociabble (social amplification), Adobe Analytics (web analytics), etc. across the marketing department at Infosys-by conducting regularworkshops and training- Responsible for managing agency partners for timely content curation, media, and ORM - Budgetmonitoring

Clients: Titan/ Unlimited/ Sunfeast Cookies/ Rohan Builders1. Coordination with creative team and studio operations2. Outdoor creative roll out3. Unlimited: Background study and data collection for pitches4. Competition Analysis, packaging, outdoor creatives etc.5. Competition Analysis for the brands, coordinating jobs for new project roll-outs

Was responsible for creating a sales pipeline and ensure marketing communication• Managed customer research and liaised with agency partners to build a database of potential clients• Created content for social media and other marketing collateral such as banners, email design and kiosk designs• Helped develop content around the engagement activities by conducting on-ground photo ops and video shoots• Worked on ideas to further differentiate us from competitors and make ourselves a unique and diverse business in the employee engagement space

Helped restaurants market themselves better by selling advertising space and relevant content strategy on Zomato• Effectively searched for prospective clients and generated sales leads. Leads ranged from take-away joints to 5 Star properties• Advised clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato. Amplified the impact of marketing campaigns by leveraging Zomato’s marketing merchandize for in-restaurants display• Prepared result reports for advertising campaigns and interpreted them for clients. Also suggested measures to improve the effectiveness of the marketing campaigns• Managed end-to-end client relationship including pitching, negotiation, contracting, billing / invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting