I am responsible to run the brand programs & digital presence charter at Cyient

I was responsible to lead strategic branding initiatives including Branding & Thought Leadership campaigns, Brand Integration and our digital presence.I managed some key branding initiatives like the award winning partnership with WSJ Custom Content, "In the Future" , the corporate website, portfolio companies integration and likewise.

Responsible for all marketing campaigns & initiatives in the Americas region, overseeing the integration our core theme across while working with various BUs.

My tenure at IBM enabled me to work through different aspects of Marketing, below summarizes the same experience from my multiple roles:Campaign PlanningDeveloped and executed key marquee campaigns to ensure the messaging reaches out to the target audience via a good marketing mix of tactics including events, webinars, mailer campaigns & other digital activities across multiple geographies and across product categories. Digital & Social Media MarketingApplied digital marketing techniques, spanning social, editorial and web assets. The focus has always been to orchestrate content for multiple platforms demonstrating an understanding of Paid/Owned/Earned media and how different outlets may require different content assets and strategies. Portfolio MarketingDeveloped content marketing data driven strategies, narrative plans, value propositions buying journeys and engagements that allow clients to learn and engage at their own pace and retarget market conversations.Project Management:Project managed multiple critical deadline bound programs handling stages like Process management, Submission management, creation of educational material and imparting trainings as required.

Project Management : Lead a team of engineers to ensure seamless network connectivity while managing the technical infrastructure of local as well global clients.