Studio Gradient is a creative design and communication agency conceptualized and founded in Bombay, operating from Goa and executing projects globally.We work with our clients to solve their Marketing and Communication challenges, with the help of strategic and relevant design solutions. We believe in honest, clear communication that serves the purpose of solving our client's business challenges.Unlike a typical agency, we operate with a lean team and take on limited projects that warrant our complete attention, with the founders involved personally in every project.We specialize in:• Branding & Communication• Packaging & Product Design• Website Development• Marketing Campaigns• Publication Design• Video Production & Documentation• Photography

• Managed all ATL, BTL, PR and digital marketing for Hennessy Cognac in India, Sri Lanka, Maldives, Nepal, Bhutan and Bangladesh; reporting to Sr. Marketing Manager for Moët Hennessy India• Responsible for brand strategy, creating annual brand plans, financial planning, budgeting and reporting

• Created content for Dove, BRU Coffee, Castrol MAGNATEC and Times Internet with advertising agencies OgilvyOne and iProspect. This included generating campaign ideas and crafting copy for social media and digital content • Conceptualized, scripted, directed, shot, and edited videos for various corporate clients such as Diesel, Reliance Brands Limited, Go Live and Waltzz

• Managed canteen business and commercial kitchen, catering to Vidyalankar Institute of Technology (10,000 student campus) and True School of Music (300 students and staff) in Mumbai with a team of 6 personnel including chefs, delivery, service and counter sales staff • Responsible for business development, marketing, purchasing, inventory, budget and vendor management, menu creation and execution, payroll and financial reporting • Developed resource light menu with tighter inventory costs, minimal wastage and pilferage, and greater net profits. Increased total canteen sales and brought down high payroll costs with better manpower management while keeping headcount constant

• Executed all ATL and BTL activations for Moët & Chandon Champagne, Dom Pérignon Vintage Champagne, Hennessy Cognac, Belvedere Vodka, Glenmorangie Single Malt Scotch Whisky and Cloudy Bay Wines for India, Sri Lanka, Maldives, Nepal, Bhutan and Bangladesh; reporting to Marketing Managers as sole Marketing Consultant on Moët Hennessy portfolio• Established systems for vendor management and executed large scale successful promotions such as Moët Rosé Impérial Valentine Program, covering 80 outlets and leading to 3x growth in sale. Other programs include Glenmorangie - The Open promotion, targeting 11 golf clubs for 6 weeks with over 5000 customers reached and Hennessy Artistry Club Series of 12 events through the year, supplemented by promotions at 17 outlets• Managed retail visibility for 54 retail shops and Duty Free visibility and promotions across 8 airports

• Assisted on short film with pre-production, scheduling, shooting, editing and post-production

• Worked on Raymond Parx social media content, Saffola Oil television script and Aircel 360 degree pitch campaign• Prasoon Joshi, Executive Chairman of McCann Erickson India, presented with television commercial script for Saffola Oil and offered permanent Copywriting position with the agency