• Leading user-centric interface design for L&T Website and PLANET 3.0, optimizing 70%+ of the site and key product lead journeys, impacting 10 million+ users, aligning with business metrics. • Refining Personal Loan (PL) and Two Wheeler Loan (TWL) journeys to minimize TAT, enhance user flow, and increase conversions by reducing drop-offs.• Developed an iterative, scalable Atomic Design System consisting of 500+ components, ensuring consistency across whole… Show more • Leading user-centric interface design for L&T Website and PLANET 3.0, optimizing 70%+ of the site and key product lead journeys, impacting 10 million+ users, aligning with business metrics. • Refining Personal Loan (PL) and Two Wheeler Loan (TWL) journeys to minimize TAT, enhance user flow, and increase conversions by reducing drop-offs.• Developed an iterative, scalable Atomic Design System consisting of 500+ components, ensuring consistency across whole product. Show less

• ALT DRX (Fractional Real Estate): Owned end-to-end design, aligning Stakeholders & business needs with data-driven design.• Designed first-ever AltDRX App & Optimized the Web to soar conversion rates by 50-60%, boosting investor lead acquisition.• PropNXT (Real Estate): Designed the website, crafting a seamless journey for property exploration and engagement. • Zixor (AdTech): Spreadheaded the design of the SaaS backend product (dashboard), supporting… Show more • ALT DRX (Fractional Real Estate): Owned end-to-end design, aligning Stakeholders & business needs with data-driven design.• Designed first-ever AltDRX App & Optimized the Web to soar conversion rates by 50-60%, boosting investor lead acquisition.• PropNXT (Real Estate): Designed the website, crafting a seamless journey for property exploration and engagement. • Zixor (AdTech): Spreadheaded the design of the SaaS backend product (dashboard), supporting efficient campaign management for Admattic (Affiliate Marketing). Show less

• Designed Abhiyantrix’s first Website and deployed that on Wordpress, with plans to enhance by transitioning it to Webflow.• Created 45+ branding and marketing collaterals, including Logo, Personalized Emails, brochures, and social media graphics. • Developed whole branding and logo design for The Mentor Gyan, a venture by Abhiyantrix Acad, ensuring alignment with overall brand strategy.

• Built and led a team of 15 from scratch, starting with 50, now up to 1000+ members. • Designed and managed the official website: www.gdscvit.in• Organized Spectrum, the annual flagship event with prizes worth 2L+.• Successfully onboarded professionals from leading organizations like CRED, GFG, Yocket, etc.• Acknowledged as the most engaging club with a social media reach of 50K+

• Worked Closely with the Official Licensee and the Organizer of TEDxVIT 2021 Edition. • Worked with the Designers and Developers to assure the design aesthetics are under brand constraints and have consistency throughout.• Helped the team secure and onboard 10+ huge sponsors (4 independently).• Jointly responsible for accounts worth ₹70K+ through Sponsors and Ticket revenue.• Strategized and managed multi-platform media campaigns for brand building and Marketing of the… Show more • Worked Closely with the Official Licensee and the Organizer of TEDxVIT 2021 Edition. • Worked with the Designers and Developers to assure the design aesthetics are under brand constraints and have consistency throughout.• Helped the team secure and onboard 10+ huge sponsors (4 independently).• Jointly responsible for accounts worth ₹70K+ through Sponsors and Ticket revenue.• Strategized and managed multi-platform media campaigns for brand building and Marketing of the event with the communications team leading to sales of the tickets. Show less