Pranav Parekh Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

I founded Target Edge to specialize in B2B digital marketing solutions for niche industries like Pharma, Lifesciences, IT, and Technology. We focus on helping industry leaders such as Roche, Merck, Reckitt Benckiser, Ingram Micro, and Aragen achieve impactful results through highly tailored marketing strategies.

Mumbai, Maharashtra, India

In this role, I managed hiring, technical execution, client communications, and sales. The role gave me the macro understanding of digital marketing and how several technical and creative endeavors come together to orchestrate great marketing initiatives.I also led and developed marketing analytics practice at the company that helped clients setup marketing measurement systems, make sense of their data as well as take care of all the technical setup and integrations. I helped deploy CRM systems and tag management practices for for several clients.

Over the next few years, as the company grew, I got to reinforce my learnings on ground while serving several leading B2B clients across the world, helping build and execute digital marketing strategies for them, hiring talented people across various digital marketing disciplines, and setting up internal processes and workflows. I worked with cross functional teams of content, design, web, SEO and paid marketing. This role helped me refine and further my knowledge of digital marketing mostly spending time practically executing it on ground for our clients.

Mumbai, Maharashtra, India

For the next 2 years, I carried out the routine operations across a wide range of tasks - from keyword research, setting up ad campaigns, deploying tags and measurement frameworks to reporting and client co-ordination alongside a small team. Drawing from my previous experience, I also helped establish web development practice at DG7 with a small development team.This role helped me gain strong foundational knowledge of how the digital channels and ecosystem worked and the user journey. Another missing piece in the puzzle!

Mumbai Area, India

Having learnt the underlying technologies that make web experiences built and run, I understood from my clients that the buck for them doesn't stop at developing better web experiences. It was just a piece in the puzzle. They needed relevant people to find out about them, bring them to these web experiences and make it compelling for them to arrive at an action favorable to their business - leads and sales.Curious at understanding the rest of the puzzle, I joined as one of the early employees at DG7 - a newly formed digital marketing company that specialized in serving B2B clients.

Mumbai Area, India

For the next year and half, I moved to a company offering web development solutions to small and mid-sized clients. I helped plan and build websites, hire and manage development teams, deliver and supervise projects, helping sales team close more deals and overseeing costs.

Mumbai

I went on to lead web development practice at the company (which was at the time 15 people strong) - leading solutioning for complex client requirements and pain points. I helped plan projects, made sure trains ran on time as well as had the oppoutunity to work and build amazing relationships with clients from various domains.

Mumbai Area, India

As a fresher in the world of digital, I accidently but fourtunately begun my career helping co-ordinate web development projects for various clients. Working alongside developers, designers and technical folks, I developed a steel-frame foundational understanding of what make the web work - from wireframes and designs to DNS, codebase, databases, firewalls and what not.