Consulted on Strategy Formulation, Devlopment & ExecutionWorked on several assignments assignments under the guidance of Mr. Vikram Rao, an Executive Coach and Business Mentor; and previously a Business Director at the Aditya Birla Group. Please refer "https://www.vikramdrao.com/" for more details.The assignments were undertaken for mid-sized rapidly growing companies in the consumer goods space and included:► Strategy development• Articulation of "retail strategy" for a company operating primarily via the distributor-led and e-commerce model• Planning the "Go To Market strategy" for a company that has developed a new product with significant competitive advantage• Development of a "Strategy Roadmap"► Organization/ HR/ CXO enablement• Development of robust processes related to HR function for a rapidly growing company during an year long engagement. Helped build an organization structure focused on the future and supporting processes for leadership development/ building a performance culture• Development and implementation of Performance Management Process for multiple firms (chemicals, textiles, consumer durables)• Development of a customized ESOS (Employee Stock Option Scheme) process for the senior management of a PE invested firm• Support in development of multiple workshops for CXOs to help executives learn and then translate that learning to effective action, performance improvement, personal growth and better business results

► Sales effectiveness • Diagnosis of root causes of stagnating sales growth for multiple organizations (education/retail) • Development of implementation plans (covering aspects like retail presence, sales process definition, inter-department linkages, market coverage model, route planning, sales incentive mechanisms, performance management, marketing collateral design, etc.) • Project management of implementation of strategic initiatives over two quarters► Identification of growth opportunities• Market mapping and external benchmarking for a leading multi-national apparel company• Analysis of past data and identification of internal growth/efficiency drivers► Design of PMS (Performance Management System)• Articulation of key design requirements for PMS for a rapidly growing consumer durables company, so as to enable its transition from family business to a professional setup• Development of KPIs and Competencies for top management and cascading of the same to the next level of managers• Re-design of compensation structure of top management, with clear linkages to the PMS► Social sector: Enabling Gram Panchayats (GPs)• Design of processes and accountability mechanisms to enable GPs to effectively deliver key functions, specifically in the areas of agriculture and education• Ongoing support to GPs in implementation (over a period of 6 months, via orientation workshop design, development of planning templates, ongoing coordination with field teams, etc.)

► Business planning • Formulation of revenue targets, sales and profitability plans, account management initiatives and people development plans for different verticals and departments (like HR, Finance) of a professional services firm► Market entry strategy • Multiple projects on market sizing and entry strategy (technology/electrical/chemical/agriculture sectors)► Analysis of existing strategy • Analysis of feasibility of existing offline retail model for a major online retailer • Analysis of success of program to improve consumption of a particular commodity over a period of 10 years by a US based government entity in India► Social sector consulting • Analysis of policy constraints related to agriculture in multiple states, for a leading international donor organization • Evaluation of the effectiveness and scalability potential of SHG (Self-Help Group) model in India • Projects involved interactions with multi-lateral donor organizations, think tanks, bureaucrats, civil society organizations► Outreach strategy and plan • Development of outreach strategy and plan for a large financial services provider, so as to increase awareness and affinity about existing and new product/service lines

► Strategy development and linkage of implementation to BSC framework • Development of Vision for two professional services firms, followed by creation of long and short term strategies and implementation plans • Linkage of implementation initiatives to Balanced Scorecard framework. Implementation support during quarterly reviews► Development and implementation of Performance Management Process • Formulation of KPIs, competencies and governance framework for all functions (delivery, HR, finance) for a large manpower services provider • Change management throughout the process by engaging key stakeholders, multiple workshops and training. Implementation of the system created through internal IT managers► Process design • Design of SOPs for delivery processes for two professional services firms • Implementation of SOPs through workshops and process audits► Utilization improvement • Identification of key issues leading to poor utilization for a mid-tier IT company • Design of processes and governance mechanisms to enable implementation

► Industry and company analysis in the Indian Information Technology sector • Prepared quarterly forecasts and result updates for TCS, Infosys, Wipro; and discussed the same with fund managers • Initiated coverage for Mphasis and 3i Infotech • Interacted with top management and investor relations of Infosys (at analyst meet 2010), TCS, Wipro, Mphasis, Mindtree, 3i Infotech • Regular participation and discussions with management in analyst conference calls held post the quarter result announcement

► Developed software in ‘Total Variable Cost Data Warehousing’ for GE Industrial Account at TCS, Achieved a Customer Satisfaction Index of 4.4 on 5