- AI based nudges platform which delivered 40%+ higher targeted engagement on the platform- Introduced 5+ AI based interventions which improved (along with other UX improvements) user NPS by over 300%- Designed data-lake solution with big-data platforms to deliver one of the best people analytics solution to the end customers- Designed communications platform, which contributes to >30% of MAU- Led third party integrations strategies with key partnerships and/or custom development

Solving industry problems with Machine learning and big data technologies at DataMonk.co. - Data warehouse and analytics solution for a Industry leader, multinational and iconic heavy equipments manufacturer.- AI solution to identify credit risks for a leading digital lending using 100+ different parameters- A modern, holistic, customer unifying warehouse and analytics platform for a leading financial services company- ML recommendation engine for a leading streaming service provider

• Managed and built personalization offerings (product recommendations, personalized banner, merchandizing properties) that attribute for over 35% of the total orders across pages by showing relevant products/offers to consumers. • Designed internal Communications system which sends 30M+ push notifications, emails, SMSs, browser notifications per day that attributes for ~15% of total orders• Ideated and designed A/B testing platform, which is now being used to run over 2K+ tests in parallel over 150M+ sessions per month• Computed human-understandable persona attributes for over 60M users in terms of user gender, income, preferred brands, preferred price range, etc. which improved conversion of merchandising properties by over 7%• Personalized search results by using machine-learnt consumer personas to get 11% improvement in conversions.• Developed a statistical model in R to optimize performance of Facebook ads which reduced cost of the communication more than ~426%

- Part of “Exalead” a search based application tool deployment teamResponsible for creating Proof Of Concepts for clients and presenting the same- Worked with the Business development team for presentations and deployment at the clients- Automated test suits using Shell and Perl scripting for GoI search engine project.- As a part of mobile analytics tool deployment team for Telstra I deployed ETL tool on client machines, automated process using Scripting, and generated reports using Business Objects