• Contributing to development of business strategies to achieve company goals.• Lead high impact projects to completion with cross team collaboration.Skills :Sales Planning · Bottom Line Growth · Strategic Thinking · Strategy · Team Leadership · Business Development · Communication

• Drive overall product strategy and roadmap for products to achieve short and long-term business goals.• Manage and direct the end-to-end Market strategy across categories and create/maintain strategic partnerships.• Determine vendor partners and assortments to support strategy –identify opportunities and develop business plans.• Collaborate with internal/external partners to plan and execute the go-to-market strategy and create partner roadmaps that support financial goals.• Responsible for sales and profitability goals; govern and maintain all seller/partner relationships within category.• Utilize internal/external data sources to understand industry and competitive trends in assortment, and the online customer experience; identify any gaps and develop solutions.• Analyze and report category/vendor performance to plan and forecast, provide input into ongoing financial forecast and budgeting process.

StoveKraft is the largest privately held kitchen appliances company in India with revenue in excess of $ 80 Million. StoveKraft has an exclusive licensing agreement with Black & Decker to source / manufacture and market their appliances in India.Building and leading the Modern channel team in developing business in Modern Retail, Online, Corporate Sales and other innovative channels.

Leading the Sales, Marketing & Service Team for Western & Southern India across all channels vis-à-vis HoReCa, Corporates, Modern Trade & Direct Sales establishing Bonhomia as the preferred luxury coffee brand. Engaging consumers / customers through Food Events, HoReCa & other B2B events to create a positive experience around the Brand, with the ultimate objective of growing the Brewers footprint. Managing Premium HoReCa clients – Oberoi, Park Hyatt, Ritz Carlton, Hyatt Regency etc. Engaging with Housekeeping Manager to introduce different coffee/tea variants and increase the brewer base. Delivering Business worth Rs 85.0 Lacs from Key Accounts (All India) – Foodhall, Nature’s Basket, Homestop, E-Zone, and Croma. Managing spend effectiveness on front-end and back-end budgets including brand activations and TOT  Driving Full year JBP across customers delivering profitability and top-line growth, market share and shopper penetration enhancement through Visibility & Category Planograms, Consumer Promotions.AccomplishmentsAchieved 190% Growth YoY in Top Line. Reduced distributor outstanding by 50% on a YoY basis

• Spearheading the entire functions of channel, corporate, HoReCa & retail (modern trade) for Southern India with team strength of 25+ members including Managers, Sales Executive & In-Store promoters.• • Managing HORECA business – Ritz Carlton, Oberoi, Park Hyatt, Grand Hyatt, Hospitals, etc.• Driving monthly business through Key Accounts and making joint business plans to increase revenue through mutually beneficially activities like Wet Sampling, Consumer promotions and other In-store/On-premise activities.• Implementing sales & marketing activities that can create a positive experience for consumers; reaching out to new & unexplored market segments growing the business and creating category.

• Startup Phase ¬– Led a team of 6 BDE to Tie-up with 250+ Restaurants within 2 months of Launching. Setup Systems, processes. • Expansion Phase – Increase Orders/resto by driving awareness through Resto Branding, Corporate Events and other BTL activities. Also increasing customer experience through low cancellations, On time delivery, High seamless transactions• Consolidation Phase – Increase GMV & Revenue of my area through quality restaurants, optimizing cash discount, effective user retention.HIGHLIGHTS• Conceptualized and drove Pista House campaign across Bangalore.• Initiated and drove Biryani Fest campaign in Bangalore.

• Deliver Area performance targets – Accountable for managing Karnataka & Goa operations.• Kick start Operations - Setup and streamline operations across Karnataka & Goa including State regulatory approvals, ENA procurement etc. Laying and driving Sales Systems & Processes.• Measures & Evaluations – Leading, recruiting and monitoring the performance of team members to achieve individual and organization objectives.HIGHLIGHTS• Launched Cutty Sark Scotch Whiskey across Goa, achieving 50% of Volume Target within first 4 months of Launch with a WoD of 70% across Off-premise.

• Accountable for managing Lower Assam and Guwahati with a turnover of 110 cr. per annum.• Leading a 14 person team managing 31 Distributors/Bonders and a retail universe of 647 outlets to maximize portfolio growth and increase outlet coverage-both in volume and value.• Responsible for right utilization of Resource routes, display budgets, effective scheming.• Co-ordinating and execution of promotion activities and kick-starting on-ground activations for various brands to drive teams KPI’s and market share gain. • Leading, recruiting and monitoring the performance of team members to achieve individual and organization objectives.In past Area Sales Manager handling Samastipur, Darbangha and Madhubani AreasPart of the ABDFL (ABD Future Leader Program) where I have been exposed to all the functions including Sales, Marketing, HR, Finance, Manufacturing and now finally focussing on Sales Function. I have travelled across Jaipur, Gurgaon, Aurangabad, Kerala during the course of my tenure. This has helped me in adapting to New markets and achieve my objectives.