Pranay A J Katkar Email and Phone Number

• Successfully managing the sourcing of luxurious & mid segment properties. This involved identifying the channel partners & conducting due diligence.• Conducting thorough competitor analysis and market research to stay updated on industry trends. Utilizing this information to develop strategic sourcing plans, optimize pricing strategies, and identify new market segments for expansion.• Managing and coordinating for new project launches. Working closely with channel partners, marketing team & clients to ensure seamless project execution and timely delivery.• Built and nurtured a strong network of channel partners across Pune. Developed mutually beneficial relationships, negotiated favorable terms and established reliable channels for property sourcing, increasing market reach and sales opportunities.• Frequently conducting product training for key channel partners with the team size of 70-80 members.• Guiding channel partners to design digital marketing campaigns (TTL), ATL & BTLactivities.

• Keeping track on Sales & Marketing of residential projects and guiding team members throughout the process.• Responsible for P&L, Regional Sales Management, Sales & Marketing Strategy, Hiring and Performance Review.• Implemented productivity, quality and customer service standards to attract and maintain client relationships.• Responsible to design Standard Operating Process across the system.• Actively involved with the Top Management for the integration of Tech to increase theoverall efficiency of the team.• Authorised to structure individual's and team's target based on past numbers and futureinsights.• Handled sales escalations and making sure deal gets through.• Actively involved in deal closure process of the entire team and taking the ownershipwhere required.• Solely responsible for Media Purchase and ROI

• Led Property Management Department for MMR and Pune region.• Worked in matrix management environment with oversight of division level managers,operations, sales, finance, human resources, safety and compliance.• Built, supervised and mentored teams, members and leaders in operations and customerrelationship excellence.• Evaluated upcoming projects to forecast expected resource needs.• Maximized productivity and management systems by establishing specific goals andmanaging operations.• Monitored customer feedback to devise business strategies and determine processimprovements for better customer experiences and paid subscriptions.• Developed and implemented standards for staff to provide consistent service tocustomers.• Used consultative techniques to understand customer needs and make strategic referralsto business partners.• Monitored customer buying trends, market conditions and competitor actions to adjuststrategies and achieve sales goals.• Targeted prospects in other territories through careful research of competitor products, services and trends.

• Managed residential projects of MMR and Pune region.• Solely responsible for lead generation through omni channels and budget allocation.• Managed, tracked and optimised the purchase funnel to minimise the cost andaccelerate the lead generation.• Leveraged direct marketing, industry partnerships, social media platforms and printmedia to maximize sales & marketing strategy success.• Performed competitive analysis and adjusted sales and marketing strategiesaccordingly.• Transformed corporate website and social media platforms to better engagecustomers and promote sales.• Monitored metrics to track and measure campaign results, determine ROI and teamperformances.

• Responsible for all business development activities with management.• Handled the residential projects in the part of Central Suburb, Mumbai.• Negotiated, prepared and signed deals with clients.• Prospected new weekly leads with diverse strategies, including cold calling, site visits and customer referrals.