Pranay Bahl Email and Phone Number

Product Innovation Program for a leading global Tyre Manufacturer:o Voice of Customer led product level insights generation to identify product hypothesis and required specso Product mapping initiative - price continuum, feature based identification of player product space to identify gap segments where the client was not present ino In-depth primary and secondary research to evaluate product hypothesis and generate clear product specs

Sales Acceleration program for a leading German Luxury car manufacturer:o Sales process improvement at Channel partners to improve opportunity management practiceso Identification of growth levers and market segments to accelerate incremental sales growtho Planning, Structuring and Executing ATL & BTL initiatives to drive lead generation and increase saleso Optimizing discounting structures and promotional offers to increase sales and reduce costs o Maximize revenue generation through incremental revenue streams such as after sales, accessories sales, service packages, etco Providing inputs to cloud based IT solution to drive process efficiency through software solution o Designing, Executing and Managing various incentivization programs to drive engagement levels and improve sales team productivity

Analytics led Sales transformation program for the passenger car division for a leading automotive manufacturer in India:o Conduct various market segmentation analytics to identify marketing campaigns and growth levers aimed at increasing saleso Improving Channel partner engagement and efficiency levels basis identified improvement areas through data based analyticso Conducting Customer profiling, Lead source analysis, channel partner performance management and campaign management

Service Offering Transformation for a leading Automotive company in India:o Designing and Executing Business Growth and Sustainability initiatives to improve top line growtho Designing sales collateral to aid sales teamo Conducting Sales team training to improve conversion skillso Re-defining organization structure for channel partner to build a separate service offering armo Building key customers division to get high volume sales

Sales Transformation Program for a leading Automotive Company in India:o Managing all Centrally run ATL marketing initiativeso Designing, Executing and Managing all centrally run BTL initiatives such as referral program, Rural Sales Program, Showroom on Wheels, School teacher activation program, etco Designed and streamlined the lead generation and qualification mechanism by leveraging the shared services division (call center) of the client

Service Fleet Management Framework Design & Execution for a leading Automotive company in India:o Identification of Cost Reduction opportunities impacting P&L and designing as well as executing improvement initiativeso Driving Operational efficiency through Business Process Re-engineering (BPR)o Increasing profitability through superior Fleet Management Frameworks o Revenue maximization through gap identification at Service channel partners o Developed Performance Management Methodology and scorecards for service channel partner

Worked on Point-Of-Views on the automotive industry in the LCV segment which involved multiple country analysis, in-depth research, global brand analysis, identifying trends, validating research and deductions and providing future forecasts and strategic options to our client TATA Motors

Engaged in brand building for multiple brands such as Toni&Guy, Keune and Farmasi by actively participating in all Point-of-Purchase/Point-of-Sale activities, advertising, product placement, brand awareness, enhancing brand recognition, brand promotion, etc. Worked with my senior manager on sales promotion & relationship building with clients. Created the first catalogue for paint rollers for the company - design, product selection, product coding, print and production process co-ordination. Extensive market research to monitor the response of target audience on the company's marketing endeavours, perform brand analysis, understanding core markets, competitive analysis , latest industry trends, consumer psychographics, etc