Optimization included creating unique title tags, Meta tags (descriptions and keywords) and optimization of content. Social Media Management. Doing Social Media Creatives using Canva tool. EMail Marketing activity for Lead Generation & Branding (ZOHO) Responsible for development of email campaign calendar and provide direction to design and copywriter resources, based on email best practices and past results. Keyword analysis ? I have used programs such as Keyword Tool, Word tracker, and Google Ad words Keyword Tool. Back link analysis of competitors. (Quality of back links, quality of pages the links are placed on and anchor text of links). Using tools such as SEO Quake & MOZ.