At Visual Noise Productions, we expertly oversee the entire ad campaign and ad film process, from concept to seamless execution - across India and South-east Asia, assuring your brand gets the attention it merits.

Founded Loco-motive Design Company, a visual and brand design consultancy. In the past twelve years, LDC has worked with retailers & brands such as Amazon, Madura Fashion and Lifestyle, Levi Strauss, Future Group, Puma, Raymonds, Tarun Tahiliani, Kama Ayurveda, Myntra, ABOF and Blackberrys in the areas of visual design, branding, advertising, marketing communication and research.I manage and mentor a team of designers and content specialists to conceptualize innovative creative solutions for print and web while instilling a culture of sustained creativity and professional growth.

Managed every creative aspect of the US-based youth brand's - Route 66 & Von Dutch, ranging from the product design to marketing and campaigns with external partners. Administered the GTM lifecycle of the brand ranging from trend analysis, final design development to the launch plan & digitization strategy like the social media activation & the launch of Route 66 India website.

• Developed Non-Apparels as a significant contributor to Megamart's (now Unlimited) topline sales• Demonstrated proficiency in price analyses, forecasting and negotiations and managed a team of buyers and expanded the category into the following categories: home products- soft lines and hardlines, fashion accessories, footwear, luggage & eyewear • Setup the merchandising portfolio, managed daily business operations like monitoring inventory, determined purchasing needs and coordinated on-time supply orders and deliveries

• As part of the initial team at Reliance Retail, was responsible for men's accessories and luggage design & development.• Designed for categories such as luggage and fashion accessories including caps, belts, wallets, ties and bags for men across brands ranging from formalwear and casualwear to youth and sport.

Antel Exports is an exporter of hi-end leather products. Designed for Fiorelli and for the export market, started the domestic design & supply business to companies such as Trent and Madura Garments. Developed the fashion accessories ranges for brands such as SF Jeans, Peter England and Westside.