Led the GTM strategy for DocVu.AICreated Segment target and position to differentiate against competitorsDemonstrated product leadership Identified underwriting as a new area for market entryCreated and owned digital and conference marketing planBuilt the brand marketing strategy using affiliates and influencersBuilt a Demand Gen marketing campaign

Led the India market strategy implementation for ERPs for SMB businessesLaunched India SMB focussed business management applications for Desktop and MobileIdentified niche needs and created microsegments to accelerate market penetration and adoptionFInetuned the customer journey on the app and desktop to make the app intuitiveLed the messaging and the marketing strategy for APP

1. Product managementAnnual product roadmap design - a. Created the roadmap for international business platform – i. Provided options to top management with Cost benefit analysis for consensus in the executive group ii. Investments required to meet annual objectives iii. Prioritize projects to synchronize with all business functionsb. Prioritized and delivered the complete innovation pipeline – Identify market needs, Create BRDs, manage product… Show more 1. Product managementAnnual product roadmap design - a. Created the roadmap for international business platform – i. Provided options to top management with Cost benefit analysis for consensus in the executive group ii. Investments required to meet annual objectives iii. Prioritize projects to synchronize with all business functionsb. Prioritized and delivered the complete innovation pipeline – Identify market needs, Create BRDs, manage product roadmaps, develop PRDs, undertake UAT and develop GTM strategies c. Created a framework for the product management team to evaluate the business feasibility of potential featuresNew Productsa. Created a minimum viable product and identified features to maximize differentiation & minimize investment in India for the SMB segmentGTMa. Supported sales and marketing in GTM strategy for newly launched features and products to maximize market penetrationb. Led planning & execution of post release changes in various functions to ensure steady product performancec. Created pricing reference sheet for newly launched features to enable global sales to set pricing for productd. Evaluated vendor capability for new services and coordinated with multiple departments to ensure smooth roll out2. Product marketing - Upstreama. Carried out quarterly discussions with alpha customers to understand gaps and keep product updated with changing customer needsb. Pioneered quarterly proactive in-house stakeholder outreach to identify pain points and innovation opportunities from within the companyc. Customized competitor analysis based on org structure to ensure maximum market alignment to product planningd. Calculated relevance of value propositions of a potential feature with internal stakeholders using surveys Show less

Product Manager – Product Sustenance solutions Product marketing – Upstream: a. Analyzed market and company trends to validate new product ideas and assessed the market size, identified focus segments & headroom analysis, calculated pricing & landscaped competitorsb. Identified potential set of customers for targeted sales campaign and worked with sales & marketing team to plan and execute attack plans Planned & executed roadshows in US with focus on acquisition of new… Show more Product Manager – Product Sustenance solutions Product marketing – Upstream: a. Analyzed market and company trends to validate new product ideas and assessed the market size, identified focus segments & headroom analysis, calculated pricing & landscaped competitorsb. Identified potential set of customers for targeted sales campaign and worked with sales & marketing team to plan and execute attack plans Planned & executed roadshows in US with focus on acquisition of new customers & capture the voice of customerc. Worked with customers to understand their unique requirements and build those into the roadmap Engaged with customers at multiple level to ensure a successful engagement Conducted workshops with customers to identify value points & build user stories for dev teams Conducted process audits to identify customer processes and evaluate ways to improve our product offering and increase adoptionProduct management for analytics based and automation focused solution and Over the Top (OTT) services solutionsa. Created & maintained BRD, developed the roadmap of product to meet market needs of the targeted segments and synchronized marketing plan with the roadmap to maximize impact Established a process to take feedback and comments of customers which led to a more focused and relevant product Verified that the performance of the use cases developed by engineering teams confirm to specifications (UAT)b. Executed a survey based campaign to understand the penetration of the solution in HCL teamsc. Measured impact of solution in customer production floor & identified areas that need to be addressedd. Worked with finance teams to estimate impact on pricing for a new featuree. Tracked past & present sales and delivery records (feedback, appreciations, win-loss reasons etc.) and facilitate discussion among key stakeholders in order to identify gaps & potential opportunity areas Show less

1. Led the implementation of new Service (Product) Strategy Plan organization wide strategy implementation Created heat map based on revenues that enabled top management prioritize Market size estimations & industry insights Identification of capability gaps and investment areas Building black book for M&A by identifying and valuing potential acquisitions2. Established Consulting services for ERS at HCL Created project plans for consulting engagements Created… Show more 1. Led the implementation of new Service (Product) Strategy Plan organization wide strategy implementation Created heat map based on revenues that enabled top management prioritize Market size estimations & industry insights Identification of capability gaps and investment areas Building black book for M&A by identifying and valuing potential acquisitions2. Established Consulting services for ERS at HCL Created project plans for consulting engagements Created tools used in consulting Data Analysis on consulting engagements3. Developed management tools and frameworks Tools for Product Portfolio Management (P.P.M.) Global ER&D outsourcing tool4. Created Industry and company reports and carried out research on management issues Show less

Telemedicine: Design and development of products in telemedicine