- Analyzing : Establish key KPIs for all programs while continuously tracking performance and increase conversion rate and ROI. Research and analyze the user engagement in maximize ROI, drive traffic and customers to the Site.- Content Marketing : Make use of search engine optimisation strategies and user engagement reports to develop engaging content and maximise the traffic to the website.- Competitor Analysis : Analysing reports by drawing comparisons between competitor products on the basis of features, advantages, USP's, price, marketing strategy, keyword gaps etc.- SEO : Executed On-Page & Off Page optimisation along with technical team to improve page response and speed which in-turn increased the website traffic organically.- SMM : Plan and develop social media marketing strategies and Campaigns that help in Branding, Promotions, Increase engagement with The Brand and drive traffic to the website.- PPC Campaign : Hands-on experience in running successful Search, Display, Shopping and video campaigns in Goggle Ad-words, LinkedIn, Facebook etc.-Successful Campaigns : Planned and Executed initial Brand awareness & Shopping Campaigns which generated 1,88,985 impressions and 3786 clicks in 06 days in google Ad-wordsAlso implemented Facebook ad campaigns that generated 74,643 impressions with 4980 clicks in 4 days.- Branding Knowledge : Hands on Knowledge in Organising & Directing Product Photo shoots and Videos Ads by working with top rated Cinematographers, Editors and Graphic Designers to get the Best Product Portfolio/catalogues/Banners/flyers/posts/Video Ads for the Brand and campaigns on different platforms.- Road-map and Result Oriented : Contributed actively to the product road-map process by collaborating with the product Design and sales teams to establish the Marketing Strategy which resulted in Generating maximum conversions within the allocated budget.

1. Social Media Management : End to end management of all kind of performance campaigns, branding and promotion in social media.2. User Engagement : Engaging with users in social media DM's and comment section, going live on Social media profile which in turn improved the Brand Authority.3. Content Planning : Creating content Calendar for the Brand well in advance and Uploading them to different Social Media platforms and continually maintaining the Brands Online Presence. 4. Analytics : Establish KPIs for all programs while continuously tracking performance and increase CTR on the Social Media campaigns5. Facebook Ads : Implemented Facebook Ads campaign and generated 45,068 reaches and 1553 Clicks in 2 days. 6. Analysing : Research and analyse the user engagement to maximise ROI, drive traffic and customers.Running different campaigns and on worked A/B testing to get the best out of each campaigns with much more detailed targeting options which improved Brand Reach and Awareness engaging new customers by bringing more business.7. Result-driven : Generating maximum leads/conversions within the allotted budget.8. Content Generation : Hands on Knowledge in organising Product/Service Photography and Video Shoots for different product types and working with Video editors/Graphic designers to get the best Banners, posts, flyers and Videos for Social Media Posting, Campaigns and for all other Branding activities.

- Responsibility : Ensure the production is running smoothly and the crew and production teams are properly engaged- Prioritisation : To make sure what requires immediate and quick solutions for smooth running of production. Planning in advance, scheduling the works, Troubleshooting and Solving the day to day on field problems and ensuring the work is done without interruptions.-Technology : keeping informed of new technologies and advancements to identify the most efficient and cost-effective ways for the team work and improve the Channel performance- Corporate Ads : Was responsible in Directing and executing the Advertisement videos for an Automobile Event for Hindustan College, Chennai named "Vaahana 18" with famous Women bike racer Alisha Abdulah.- Achievements : 1. Responsible for planning, Organising and Executing our Channels 2 Mega events within 1 year (award function and musical event) both at MIT college with famous Media celebrities in front of 2000+ crowd. Played key role in Budgeting and executing the entire event including stage setup, lighting, events schedule, celebrities management etc. 2. -Responsible for Our Channel page in Facebook to reach 1 lakh followers in one year with proper planning and execution of videos and performance campaigns. -Responsible for our channels youtube channel to get 40k subscribers organically within a year.