Praneetha Appina Email & Phone Number

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Product Management• Developed a deep understanding of the end-to-end digital payment ecosystem while working closely with card networks and payment aggregators for various payment methods (Credit card, Debit Card, net banking, UPI, wallets)• Responsible for developing and executing product roadmap and GTM for UniPG, an Axis bank payment gateway solution• Analyzed customer pain points, competitive market landscape, and compliance regulations to drive solution-oriented enhancements… Show more Product Management• Developed a deep understanding of the end-to-end digital payment ecosystem while working closely with card networks and payment aggregators for various payment methods (Credit card, Debit Card, net banking, UPI, wallets)• Responsible for developing and executing product roadmap and GTM for UniPG, an Axis bank payment gateway solution• Analyzed customer pain points, competitive market landscape, and compliance regulations to drive solution-oriented enhancements and new feature releases for UniPG• Worked in an agile setup, utilizing user stories to build BRDs and successfully implemented four new features, resulting in improved user experience, cost reduction, and adherence to compliance regulations• Collaborated with cross-functional stakeholders to drive alignment among internal and external teams for successful delivery of key objectives• Implemented effective user feedback mechanisms, including user testing and surveys, to gather insights, validate product concepts, and drive continuous product improvement.• Managed product commercials and involved vendor negotiations to develop strategic partnerships and drive cost optimization, profitability of the product Show less

Mumbai, Maharashtra, India

Content Strategy in MX player • Formulated content strategy growing user engagement on the OTT platform through projects such as movie category analysis, Content correlation and Refresh Rate Analysis• Performed Data cleaning and statistical analysis for huge data files to test hypothesis for the project using Power BI and R.

Bangalore

Business Analysis and Quality Assurance• Managed a 6 membered QA team to deliver a high-quality solution on integrated Departure Control System, aimed atautomating processes of airline's airport management operation.• Spearheaded key implementations across various teams - Analysed & developed functional point of views & conductedcustomer demos• Coordinated with design team for standardizing the User Interface for the application and ensure efficient User… Show more Business Analysis and Quality Assurance• Managed a 6 membered QA team to deliver a high-quality solution on integrated Departure Control System, aimed atautomating processes of airline's airport management operation.• Spearheaded key implementations across various teams - Analysed & developed functional point of views & conductedcustomer demos• Coordinated with design team for standardizing the User Interface for the application and ensure efficient User Experience.Stakeholder Management• Worked as a ‘Module Lead’ in an Agile project - Responsible for sprint planning, developing user stories and managing the delivery of product features• Streamlined the daily activity of flight operations in various airports as part of production maintenance and support for Departure Control System – achieved reduction in time taken for the process by 50%.• Collaborated with cross functional teams (QA, Dev.) & third-party vendors across geographies (clients based in UK and US) to reduce interdependent project bottlenecks and provide timely delivery.Achievements:• Received ‘Bronze Pillar’ and ‘Silver Pillar’ for consistency in outstanding performance over the tenure• Received ‘Unstoppable’ award from the manager for showing consistency in meeting the deadlines Show less

Master Of Business Administration - Mba

Bachelor Of Technology (B.Tech.), Electronics And Communication Engineering

Club activities at JNTU • Core member for E-plus Club by “The Hindu” aimed at improving communication skills. • Core member of organising.