Praneeth Gorantla Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

• Conducted in-depth market and competitor analyses to identify long-term trends, pinpoint strategic product requirements through gap analysis, and facilitated best practice sharing across all 10 mid-size EU regions for L'Oreal Paris brand.• Performed Brand and franchise performance roundups for Mid-size EU countries and shared monthly updates to all the EU countries with key insights on sales, advocacy and media plans across regions and brands.• Provided support to countries in Europe on media assets, pack shots, merchandising issues, and product details to ensure smooth activation preparations for two new launches - Bond Repair shampoo, Revitalift Vitamin C serum and sunscreen.• Worked with the Consumer products finance team and assisted in generating Budgeting for the next five financial years.

Issy-Les-Moulineaux, Île-De-France, France

• Responsible for reviewing and managing marketing content libraries for all Sodexo ENR operating - 7 regions by ensuring the quality of value proposition and branding alignment with the Sodexo energy and resource department.• Supported the marketing and sales teams worldwide to improve collaboration and quality of marketing content by working closely with regional marketing directors and freelance UI/UX designers.• Lead two major projects, which are creating of a Sodexo ENR search engine and a PowerPoint Add-on tool for business development teams worldwide.• Created marketing and promotional campaigns for the newly created search engine tool and single headedly managed the entire search engine interface front and back-end.• Managed the workflow for content creation corresponding regional marketing materials by creating a content quality tracker for the global marketing and Sales director to govern.

Lille, Hauts-De-France, France

• Secured 2nd place in the competition by achieving the best scorecard result for a virtual travel company among all peers in the management course.• Demonstrated innovative business strategy and planning in the virtual simulation and produced $ 9.12 million in total revenue and high business ratio within the market.• Focused on a high price and high quality strategy for the simulation and adopted decisions strategically for each round, making our team the winner in the business simulation with a cash prize of 250 euros.

Guntur, Andhra Pradesh, India

• Supervised all facets of routine deliveries by effectively routing loads and supported the improvement and implementation of sales processes by handling 3 shipments per day.• Maintained high productivity levels by streamlining loading and unloading processes during the daily sales operations.• Aided in co-ordinating and executing promotional campaigns for a brand new Cocacola product - minute maid colour.• Increased sales by collaborating with the marketing team by 15%, by uncovering new sales leads in the territory via phone calls and email marketing.

Hyderabad, Telangana, India

• Developed a California housing price prediction model using Decision tree and Random forest regression algorithms and achieved an accuracy of 84% for final internship project.• Incorporated various python mechanisms and machine learning techniques to develop a model with an accuracy of 80%, classification of flowers using Iris data set with the help of unsupervised learning.• Supported Innovation objectives by keeping up to date on the latest integration solutions available in python programming.

Msc In Marketing Management, Masters In Business Management - Double Degree

Activities and Societies: Namasté Français Association and TedxEDHEC'22• EDHEC excellence (30%) scholarship holder. • Quantitative market.

Bachelor'S Degree, Computer Science

Activities and Societies: SRM Dance club, Aarush publicity team and Milan Cultural fest.• SRM merit (30%) scholarship recipient. •.