Pranitha Mohan Email & Phone Number

Bangalore

• Spearheaded the development of an end-to-end framework for the training and communication of Business intelligence Management (BIM) products and services while also providing narrative-driven insights to make data more actionable as well as accessible.• Actively participated in the revenue forecasting project as an analyst for the forward-looking analytics team, evaluating and promptly presenting Applied Global Service (AGS) revenue for various products, enhancing data-driven decision-making.• Designed and executed business dashboards (finance, pricing, billing and spares) using Tableau and SQL, including interpreting complex data sets, developing project ideas, monitoring progress, setting deadlines, resolving issues, evaluating performance and ensuring overall stakeholder satisfaction.• Led Webex training sessions on Certified Data Source and Self-Service Business Intelligence, empowering business users to perform business analytics independently and effectively.• Supported the automation of billing reports for Total Parts Management and initiated the customer consignment automation project, streamlining billing processes & reducing time across regions for GCC Order Management team.

Greater Philadelphia Area

• Assisted the Commercial Effectiveness Analytics team by working on projects related to customer segmentation and targeting strategies. • Assisted in analyzing large complex data sets for a Pharmaceutical Organization conducting quantitative and qualitative analysis using data mining concepts like clustering and factor analysis. • Managed and delivered data models identifying data sources and metadata (including business rules, definitions, attributes, etc.) to deliver analytic requirements.

Bangalore

• Oversaw and executed improvements in Business Intelligence (BI) and Data Warehousing (DW) architecture by developing and recommending alternative technical and data management solutions, methodologies, strategies, and architectural enhancement plans. • Led an end-to-end implementation of an E-commerce project aimed at reducing the inventory of spare semiconductor parts and generated reports providing insights through data set analysis, utilizing visualization & analytic techniques.• Initiated and maintained a central repository for service contract data from the SAP Enterprise Portal, with a history of contacts, contracts and service entitlements, and conducted daily data queries using Business Intelligence tools like SQL, and prepared comprehensive reports daily, weekly, monthly, and quarterly.• Acquired business acumen in data analytics through hands-on experience with SAP, particularly SAP ECC and SAP CRM, including procure to pay, order to cash, and inventory management, while also participating in implementing SAP CRM to analyze customer data and interactions.

India

• Generated and delivered forecasting reports to guide key decisions related to campaign performance and created and managed a data visualization platform for internal stakeholders.• Conducted audits of organic search environments to identify gaps within SEO best practices while increasing website functionality and navigability by analyzing expanding demographics.

• Enhance Data gathering and analysis of business development opportunities from various Ad marketing customers through development of standard data management processes/models to aid in decision-making and overall analytics strategy.• Anchor strategic business development initiatives to help simplify data complexity of Yahoo Directory.• Performed daily testing of site to ensure optimal levels of website functionality including daily account management and pay per click accounts on Yahoo search platform for a variety of clients.• Responsible for data processing, monitoring, and data quality and correction of Yahoo search database using Yahoo’s in-house tools and applications.• Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, and conversion trends.

Master'S Degree, Business Intelligence And Data Analytics

Bachelor Of Engineering (B.E.), Chemical, Graduated With Distinction