Pranitha Koppula Email & Phone Number

San Francisco, California

• Led multiple e-com teams from home page to checkout while gaining diverse experience across Gap's 13 ecommerce websites and back-end platforms (Gap, Old Navy, Banana Republic, Athleta). Owned and executed product.
• Led high performance teams responsible for complete redesign of ecom websites to a responsive platform across devices with micro frond end architecture (with x-apis and react) while transitioning back-end to micro.
• Received exceed award for delivering responsive experience in browse path that led to 1.5% increase in sitewide revenue per visit (RPV) on desktop and tablets. In addition, improved browse path conversion by a third on.
• Was chosen to be the product manager for the prestigious pilot team that was responsible for evolving learnings to help Gap transform from Waterfall planning/Agile execution to Lean Agile processes. As part of this.
• Received cash bonus for improving site speed performance by 3secs on the most browsed page of Gap's websites that led to 4% increase in sitewide conversion and revenue per visit (RPV).
• Built the new strategic platform team that provides next gen platform to test and learn new innovative solutions to allow Gap to leapfrog into future.

Foster City

• Manage and launch multiple products/product features within the auto insurance vertical at QuinStreet. Responsible for front-end consumer experience, product monetization, analytics, performance metrics, and back-end.
• Was promoted from product manager to senior product manager after the first year at QuinStreet. Co-lead external publisher strategy to drive the #1 strategic growth initiative at QuinStreet.
• Successfully launched the lead product for insure.com and carinsurance.com and increased revenue by 15x. Launched multiple mobile forms and increased form conversion by 4x. Worked on adding new features to drive.
• Working across functions to influence the engineering team to execute on the product roadmap and translate product features into specs; the creative/UX team to build products that are easy to use and improve consumer.

Foster City, CA

• Helped launch the policy product on insurance.com. Was responsible for funnel metrics, product analytics, A/B tests and identifying new opportunities based on results. Worked with the engineering team on design.
• Doubled front-end form conversion and helped increase product revenue by 3x.
• Own all product metrics and KPIs to understand revenue drivers, model impact on revenue, quantitative and qualitative due diligence from various initiatives to help prioritize them. Use analytical insights to help.
• Derived insights and helped make key decisions on multiple aspects such as how to optimize consumer experience and increase conversion, how to optimally integrate call center into the purchasing process, which media.

San Jose, CA

• Analyzing information from multiple databases to provide insights to senior management in identifying trends and revenue drivers.
• Responsible for business intelligence analysis, gap and impact analysis, metrics and reporting and providing insights and recommendations for optimizing costs and improving efficiency.
• Working with IT on formulating queries for analysis and reporting. Proficiency in excel, pivot tables, macros and SQL.

• Strategy and Marketing Analyst:----------------------------------------------
• With a fellowship from IE, worked under the supervision of associate director for Middle East and Africa to market IE’s brand to prospective students.
• Collected and analyzed information from primary and secondary sources, conducted market & industry research, performed competitive analysis to explore new opportunities and provided compelling recommendations to.
• Was responsible for content creation for events & social media, and authored and managed IE’s blog for Middle East and Africa.
• Experience with Google Analytics in analyzing (funnel metrics) subsets of traffic to identify segments and trends. Identify keywords, key success metrics and trace interest to posts by analyzing profitable paths.
• Authored a comprehensive business plan for an entrepreneurial project, thorough marketing plan for Spanish wine, strategy project for national geographic and strategic brand management project for Taco Bell (in.

• + Business Analyst -----------------------------Analyzed key business requirements for client’s agency business and formulated functional specifications and business scenarios. Led the quality analysis team of 6 and.
• Identified best practices and optimized resource usage for client by analyzing metrics and providing new process recommendations, thus receiving the STAR performer award.
• Was recognized as ‘Key contributor for the year 2007’ for reducing the overall project time and enhancing efficiency by analyzing defects and sorting them according to their root cause.+ Developer and.
• Helped the client prevent a major production shutdown and financial loss, by timely discovery of errors through meticulous program analysis. Received special appreciation from the client for drastically reducing.
• Awarded ‘Certificate of Merit’ for standing second in order of merit at training.

International Mba, Marketing And Strategy

Activities and Societies: • Lifetime member of Beta Gamma Sigma honor society and top 5% (Rank 12) in the class of 260. • Strategic brand.

Full-Time Mba

Activities and Societies: International Exchange

Bachelor Of Technology, Electronics And Communication Engineering

Activities and Societies: • First class with distinction (exceptional academic performance) • First place in basketball in.

Education record