Pranitha Koppula Email & Phone Number

San Francisco, California

Led multiple e-com teams from home page to checkout while gaining diverse experience across Gap's 13 ecommerce websites and back-end platforms (Gap, Old Navy, Banana Republic, Athleta). Owned and executed product strategy, roadmap & execution from concept through planning, to development, to go-to-market strategy and post-launch A/B testing to improve both consumer experience and monetization. Partnered and influenced multiple stakeholders (product, brand, strategy, UX and engineering leadership) in a complex environment to affect change. • Led high performance teams responsible for complete redesign of ecom websites to a responsive platform across devices with micro frond end architecture (with x-apis and react) while transitioning back-end to micro services in cloud leading to over $250M in incremental revenue. • Received exceed award for delivering responsive experience in browse path that led to 1.5% increase in sitewide revenue per visit (RPV) on desktop and tablets. In addition, improved browse path conversion by a third on mobile devices and helped cutover from vendor managed mobile sites that resulted in massive cost reduction.• Was chosen to be the product manager for the prestigious pilot team that was responsible for evolving learnings to help Gap transform from Waterfall planning/Agile execution to Lean Agile processes. As part of this team, led initiatives in shopping bag that improved conversion by 22% from bag to order placement.• Received cash bonus for improving site speed performance by 3secs on the most browsed page of Gap's websites that led to 4% increase in sitewide conversion and revenue per visit (RPV). • Built the new strategic platform team that provides next gen platform to test and learn new innovative solutions to allow Gap to leapfrog into future.• Delivered improved shopping bag experience, gift cards and product reviews for Factory Stores, customer personalization initiatives and building buy online pick up in store feature.

Foster City

Manage and launch multiple products/product features within the auto insurance vertical at QuinStreet. Responsible for front-end consumer experience, product monetization, analytics, performance metrics, and back-end data flow design for accurate source attribution. • Was promoted from product manager to senior product manager after the first year at QuinStreet. Co-lead external publisher strategy to drive the #1 strategic growth initiative at QuinStreet.• Successfully launched the lead product for insure.com and carinsurance.com and increased revenue by 15x. Launched multiple mobile forms and increased form conversion by 4x. Worked on adding new features to drive product towards the next growth cycle. • Working across functions to influence the engineering team to execute on the product roadmap and translate product features into specs; the creative/UX team to build products that are easy to use and improve consumer experience; client facing managers to plan and execute initiatives to lower clients’ cost per acquisition, improve product pricing and launch new clients on platform; media team to define growth strategy and profitably scale sources; and datawarehouse/big data team to build dashboards, tableau datasources and reports that help in quick business decisions.

Foster City, Ca

Helped launch the policy product on insurance.com. Was responsible for funnel metrics, product analytics, A/B tests and identifying new opportunities based on results. Worked with the engineering team on design, accurate data tracking and resolving bugs/issues. • Doubled front-end form conversion and helped increase product revenue by 3x.• Own all product metrics and KPIs to understand revenue drivers, model impact on revenue, quantitative and qualitative due diligence from various initiatives to help prioritize them. Use analytical insights to help drive overall product management and marketing strategy for the online insurance model.• Derived insights and helped make key decisions on multiple aspects such as how to optimize consumer experience and increase conversion, how to optimally integrate call center into the purchasing process, which media sources to scale or cut and identify opportunities to increase monetization by positioning the right options at the right position.

San Jose, Ca

• Analyzing information from multiple databases to provide insights to senior management in identifying trends and revenue drivers. • Responsible for business intelligence analysis, gap and impact analysis, metrics and reporting and providing insights and recommendations for optimizing costs and improving efficiency. • Working with IT on formulating queries for analysis and reporting. Proficiency in excel, pivot tables, macros and SQL.

Strategy and Marketing Analyst:----------------------------------------------• With a fellowship from IE, worked under the supervision of associate director for Middle East and Africa to market IE’s brand to prospective students. • Collected and analyzed information from primary and secondary sources, conducted market & industry research, performed competitive analysis to explore new opportunities and provided compelling recommendations to improve branding. • Was responsible for content creation for events & social media, and authored and managed IE’s blog for Middle East and Africa. • Experience with Google Analytics in analyzing (funnel metrics) subsets of traffic to identify segments and trends. Identify keywords, key success metrics and trace interest to posts by analyzing profitable paths through website. MBA Graduate:----------------------• Authored a comprehensive business plan for an entrepreneurial project, thorough marketing plan for Spanish wine, strategy project for national geographic and strategic brand management project for Taco Bell (in consultation with the senior marketing team at Taco Bell).• Winner of Oliver Wyman’s Change Management Case Challenge and Iberia’s hedging strategy case• As the president of IE Net Impact Chapter, helped organize the IE social responsibility forum and multiple other events.

+ Business Analyst -----------------------------Analyzed key business requirements for client’s agency business and formulated functional specifications and business scenarios. Led the quality analysis team of 6 and coordinated with 8 cross functional teams to compile metrics, prepare delivery plans and track project efficiency. Prepared and populated test case shells to facilitate conversion of client's database. Collaborated with development team to ensure clear understanding of requirements and acted as a liaison between development and testing teams. Analyzed and compiled data from different sources, created SQL queries for data extraction, data analysis & reports and acquired knowledge in multiple databases.• Identified best practices and optimized resource usage for client by analyzing metrics and providing new process recommendations, thus receiving the STAR performer award. • Was recognized as ‘Key contributor for the year 2007’ for reducing the overall project time and enhancing efficiency by analyzing defects and sorting them according to their root cause.+ Developer and Analyst-------------------------------------Conducted extensive analysis of code to identify changes needed to support Oracle conversion and involved in analysis of client database for clean-up and archival of programs. Responsibilities included making changes to COBOL code and to stored procedures in Oracle database, performing unit testing by creating test data and providing support by fixing issues. • Helped the client prevent a major production shutdown and financial loss, by timely discovery of errors through meticulous program analysis. Received special appreciation from the client for drastically reducing production issues, timely delivery of quality work and impeccable database analysis.• Awarded ‘Certificate of Merit’ for standing second in order of merit at training.

International Mba, Marketing And Strategy

Activities and Societies: • Lifetime member of Beta Gamma Sigma honor society and top 5% (Rank 12) in the class of 260. • Strategic brand.

Full-Time Mba

Activities and Societies: International Exchange

Bachelor Of Technology, Electronics And Communication Engineering

Activities and Societies: • First class with distinction (exceptional academic performance) • First place in basketball.

Education record