At HSV Digital, I managed the Microsoft account, helping scale their services through partners in the Americas. I collaborated on partner marketing, managed budgets for engagement activities, and led a team of junior program managers.

In my role at WaterAid India, I developed and implemented fundraising strategies for the corporate ecosystem, driving revenue growth and partner engagement. I acted as a liaison between operational teams and key clients, supporting the development of impactful CSR project proposals. I created and executed strategic paid marketing plans to promote WaterAid's work, driving corporate partner acquisition in the Indian market. I identified, evaluated, and tracked lead generation opportunities through events, conferences, and seminars, and actively participated in these forums. I spearheaded digital and physical fundraising events, boosting participation using social selling and campaigns on LinkedIn, Facebook, YouTube, and Instagram. I focused on revenue generation as the main KRA, ensuring all strategies aligned with financial targets. I provided actionable insights into campaign performance, defined and measured digital campaign KPIs, and collaborated with partners to amplify campaign reach and impact. Additionally, I coordinated with vendors to ensure the successful execution of events and campaigns.

In my role, I maintained and built relationships with key accounts in the technology, BFSI, and retail sectors. I grew existing product offerings while introducing new opportunities, managed key B2B projects, and generated revenue through event sales and media buying. I developed and executed account-based marketing strategies, driving client engagement through events, conferences, and webinars. I assisted corporate clients in building thought leadership and brand awareness through paid media campaigns across various Times Group platforms (print, television, radio, digital). Additionally, I provided strategic direction to the marketing department, collaborated on integrated event and content marketing strategies, identified cross-platform advertising opportunities, and prepared weekly sales reports for senior leadership.

In my role, I managed key corporate accounts, ensuring long-term partnerships and client satisfaction while achieving significant revenue growth through strategic sponsorship sales and event engagements. I developed and executed revenue-generating strategies for industry events and training programs, providing exceptional client servicing by understanding business needs and delivering tailored event solutions. I led the planning and execution of high-profile events, conferences, webinars, and training services. Additionally, I directed marketing activities including SEO, social media marketing, LinkedIn marketing, YouTube marketing, and content marketing. I collaborated with advertising agencies to develop and implement effective marketing strategies, monitored and analyzed marketing campaign performance for maximum ROI, and executed comprehensive event marketing strategies across all digital platforms. My efforts fostered a strong community through engagement, advocacy programs, and user-generated content initiatives, while conducting testing and experimentation across social media channels to optimize content performance and conversion rates. I also identified and collaborated with influencers, partners, and brand ambassadors to amplify event awareness and reach new audiences.