Pranjal Barua Email and Phone Number

Head - Recron Certified Consumer Products BusinessReliance Industries Ltd, Mumbai, MaharashtraCreated a 'Start-up' "Recron" Certified Consumer Products Business ( in RIL ) starting in 2002-03, when consumer products was almost unknown to RIL Ecosystem• Launched new Branded Consumer Products Business, first and the only one in RIL's Petchem Division in 2002-03• Conceptualized and executed innovative business model which operates on -ve working capital, virtually infinite ROI and practically 'zero' investment• Lead P&L responsibility executing expansion strategies, to bring exponential business TO growth from Rs.150Crs in 2016-17 to Rs.450Crs by 2021-22 ( Brand Value exceeding Rs. 1200Crs ). Grew net contribution from less than 1% to more than 8% of the turnover.• Led Business Transition project with 2 global consulting firms to convert franchisee led business model to COCO business model, executing RTM levers to lead the business to Rs.1000Crs revenue with Rs.60Crs+ EBIDTA by 2023-24• Built and strengthened productive and valuable industry partnerships to drive collaborative revenue stream development.• Led operational excellence for 11 licensee manufacturing locations and 20 sales offices.• Lead and motivate 148 members business organisation comprising of Sales, Marketing & Branding, Product Development, Manufacturing, Supply Chain and Key Account Management SMEs.

1. Launched Recron Certified Products, a brand for Sleep Products under Reliance Polyester Sector, Petrochemical Vertical.2. Managed the business thru 12 licensee manufacturers across India3. Created the business with innovative business model4. Led a team of 8 managers to strengthen the Business across all regions

, Mumbai, Polyester Marketing as Marketing In-charge, Western region for Recron Fibrefill, a filling fibreKey Deliverables:Developing dealer-retailer distribution channel network for the product, including product promotional management for the region. Performing the benchmarking of marketing, sales policies and customer development in order to ensure customer satisfaction.Handling product distribution, planning & inventory management for the region. Conducting regional budgeting & forecasting.Promoting sales through institutions and making up exporters.Establishing a chain of "Certified Retail Outlets".

, PSF Plant, Patalganga as Shift In-chargeKey Deliverables:Handling all assigned tasks related to shift.Conducting production planning, handling inventory & stock control, etc.Maintaining quality improvement & sustenance.Conducting trials & upgrading new products.Performing administrative and safety responsibility for a team of 35 persons, learning man management.Carrying out additional project of Techno - Economics of various options for Polyester waste recycling.