Pranjal Singh Email & Phone Number

• Headed social media marketing in Nepal, amplifying brand awareness by 250%• Led influencer campaigns with millions of views on Instagram and TikTok• Led a performance marketing campaign, realizing a 4.28 ROAS and boosting revenue by 30%• Collaborated with agencies to execute digital strategies, increasing online brand visibility• Successfully launched 26 new SKUs, significantly contributing to a 45% surge in overall sales• Conducted market research and data analysis, driving a 45% increase in successful launches and 30% faster time-to-market• Managed brand presence at international food events, enhancing global brand visibility• Led the development of a D2C platform, overseeing logistics operations and surpassing sales targets by 20%• Handled P&L responsibility for the marketing division, optimizing budgets and contributing to overall profitability• Efficiently addressed 90% of customer issues within 30 minutes, upholding a 95% customer satisfaction rate• Led a team of 50+ sales personnel to coordinate on-ground sales and marketing

Noida, Uttar Pradesh, India

• Increased sales by 300% using a targeted strategy for Google ads and Facebook ads• Reduced the CPC by 35% by optimising the Facebook and Google ads platforms• Successfully launched a new home-based salon service which contributed 30% to the company’s revenue in the first two months of its launch• Raised the customer interaction rate by 150% on Instagram by doubling the follower base using a strong value proposition and storytelling content strategy• Revamped the brand guidelines and formulated a 360degree marketing plan, incorporating the two business verticals, synergising all our digital marketing platform's content and objectives• Increased the repeat customers by 20% using a personalised email marketing plan• Developed a long-form video creative commercial along with various short-form video and static content for the new home-based service verticals

Pune, Maharashtra, India

• Managed cross-platform marketing strategies focussing on brand awareness and customer acquisition and retention• Developed content strategies for multiples channels and platforms (Instagram, Facebook, Youtube, Pinterest, Blogs, Twittter, LinkedIn) • Helped in building brands from scratch to profitability • Developed brand communication strategies around the ethos and ideology of the organisation building up their brand identity• Cross-functional coordination with different stakeholders including the sales and app development team. • Optimized websites by streaming the content increasing the click through rate• Increased organic traffic on social media platforms and websites

o Responsible for ideation and execution of all creative communications that are rolled out by MarkUpo Formation of engagement strategy on all social media o Worked with the content team to write sponsored and fiction business case studieso Able to get multiple sponsors and nation level influencers and media persons to our annual events

Ghaziabad, Uttar Pradesh

MarkUp is the official marketing committee at IMT, Ghaziabad which conceptualizes and executes core marketing events. It aims to be a student run marketing enterprise which not only provides a platform for budding marketing managers at IMT but also provides real time solutions for the corporates.

Ghaziabad, Uttar Pradesh, India

o Responsible for designing the magazine o Worked with the content team in moderating and editing the contents

Noida, Uttar Pradesh

• Ran successful social media campaigns the clients increasing their following by more than 200% and reach by more than 12,000 on Facebook for each handle in three weeks• Crafted a brand story which resonated with the ethos of the brand resulting in the rise of customer interaction by 40% on the digital platform in forms of recommendations, comments, feedbacks, shares and likes• Worked on website optimization (SEO and UX design) and a cross-platform marketing strategy to increase the traffic and interaction • Generated valuable customer insights through the creatives and online engagement activities on the client's social media handles• Worked on video campaign strategy to for building client’s brand image and increasing their reach

Master Of Science - Ms, International Management

Post Graduate Diploma In Management, Marketing

Bachelor Of Arts - Ba, Geography

Activities and Societies: 1) part of the Innovation Project. 2)Part of the organizing team responsible for conducting Shivalik.

Till Senior Secondary (12Th Standard), Mathematics And Computer Science

Activities and Societies: 1)House Captain for two terms. 2)Member of the organizing team responsible for conducting Geofest.