Pranshu Yadav Email & Phone Number

Gurugram, Hr, In

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

Duties & Responsibilities:• Develop SEO Strategy to improve the website traffic & conversions• Responsible for getting the website on the top 5 positions• Keyword Research for keywords with high searches & low competition.• Guiding content writers to write high quality and SEO optimized articles for categories pages.• Dealing with all sorts of On-Page Optimization, UI/UX recommendations, Image optimization, Content Gap Audit, 404 error page, URL recommendations, Technical errors , duplicate pages/content, redirections, canonicals and more.• Creating competitor analysis reports showing the strengths and weakness of competitors• Troubleshooting technical SEO issues & recommending fixes• Strictly following Google Webmaster Guidelines so that future chances of getting hit by an algorithm are completed avoided.• Working on mobile page optimization such as page speed, load time, server respond, navigation, mobile design and usability.• Putting real focus on the On-page optimization like Meta title, description, internal linking, H1, H2 tags, keywords placement, URL structure and more.• Setting & prioritizing off page activity according to target.• Operating guest post technique for building high quality back links from high quality websites.• Using Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis and more.• Analyzing website's SERP and bringing up a new suggestion for Implements

Gurugram, Haryana, India

Gurgaon, India

Gurgaon, India

• Supervised SEO strategies and campaigns to grow user base and improve trademark awareness.• Worked on high relevant keywords analysis and organic sale generation.• Drove up and directly implemented SEO practices for all in-house websites within organic and paid search.• Directed multiple SEO techniques to drive targeted traffic to website while getting the site ranked for non-brand terms and increased first page targeted keywords which helped increasing revenue and decreasing PPC cost.• Coordinated offers & banners page• Projected inbound marketing strategies to generate more organic traffic and leads.• Build the SEO roadmap• Led a team of 3 content writers to produce on-brand/SEO rich content for client’s websites• Led the SEO onset projects and taught on-page SEO with keywords, writing, internal linking and semantic HTML using SEO best practices to the user experience (“UX”) team.• Set up robots.txt, .htaccess file for redirection, error pages.• Implemented Vary: User-Agent, breadcrumbs, canonical tags, schema markup and XML sitemap.• Managed external & internal blogs and recording any updates or changes to the search engine algorithm.• Executed social media strategy on social media channels (e.g. Facebook, Twitter, Pinterest, YouTube, Quora, Google+, etc.) Target relevance audience(s) and able to generate more traffic and new followings to the Company's social media pages.• Maintained weekly SEO work report like keywords ranking and performance.• Used Google analytics and search console tools to track site performance like traffics and conversions.

Gurgaon, India

• Diagnosed keywords and specifications throughout web site pages.• Analyzed of competition activities and identifying niche areas / portals where we could advertise.• Collaborated with all team functions - product marketing, creative, product management - to implement search engine performance.• Measured opportunities to improve organizational and process enhancements that support SEO.• Recommended for website site design and structure.• Executed strategies for content evolution in coordination with SEO goals.• Measured back link analysis & research on link building techniques.• Implemented link building techniques like Guest Post, Info graphics, PPT Submission.• Integrated strategies and recommendations into other active marketing channels such as social media and PR.• Managed paid campaigns on search and display. (Google and Facebook)• Analyzed the campaign’s performance, Budgeting & Quarterly targets, meeting objectives along with the company’s business objectives.• Tracked website traffic performance by using Google analytic & search console on a daily basis.• Maintained weekly SEO work report like keywords ranking and performance.

Gurgoan, India

• Responsible for SEO activities at Goibibo.com like (Domestic & International Flights).• Improved search engine organic ranking, traffic and conversions. • Worked on On-Page and Off-Page Optimization Techniques and marketing strategies.• Positively researched, tested and proposed new approaches to improving keywords ranking in search engine.• Diagnosed long tails keywords and implemented in content area.• Highlighted SEO analysis and recommendations in management with essentials and structure of website and web pages.• Executed strategies for content development in coordination with SEO goals.• Cleaned up HTML and CSS by using W3C validation, cross-browser compatibility, search engine friendliness and web page speed.• Coordinated with tech team, UI/UX and content when required.• Implemented URL structure, breadcrumbs, schema markup, .htaccess files, error pages and canonicalization for better indexation in search engine.• Operated guest post, content citation and press release for quality back links.• Monitored keyword’s ranking, indexation and conversions.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, A

Bachelor'S Degree, Economics, A

Activities and Societies: Debate Team

High School, Economics, A

Activities and Societies: Debate Team