Prartana (Pratna) Ramachandran Email and Phone Number

As the digital innovation, consulting and transformation brand of the Capgemini Group, Capgemini Invent helps CxOs envision and build what’s next for their organizations. Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Visit us at www.capgemini.com/invent• Managed the launch readiness workstream for a global, heme-onc product, coordinating delivery timelines, client interactions, and overseeing two junior associate’s deliverables• Spearheaded the creation of an evaluation framework to support the decision-making process to financially promote assets from one clinical development phase to the next, with a primary focus on pre-POC stages (Ph 0 – Ph I)• Developed an at a glance, multi-chapter global Powerbook that aligned global and regional product teams on all launch activities from ph 0 to approval• Evaluated asset market potential to develop a robust, innovative brand strategy that yields higher product awareness and adherence, projecting a 11% CAGR

• Collaborated with workstream leads to conduct a current state assessment of monolithic, legacy IT systems and provided future state recommendations, including COTS solutions• Partnered with SMEs to streamline the triaging process for branded and disease state materials leveraged by the product field force (i.e., salesforce, account managers, territory managers, etc) • Analyzed global, disease-based epidemiology, and heme-onc sales data to develop an excel-based country launch sequencing and scope tool in preparation for a phase III drug launch

• Assisted business analysts on active client projects to implement and configure proprietary Fieldglass interface• Executed 32 client engagements translating business requirements into customized SaaS configurations • Analyzed metadata to recommend best practices and improve translation efficiency by 20%, increasing billable hours• Applied prescriptive, descriptive, and diagnostic business analytics framework to decrease non- billable hours by 15% • Presented analytical findings and improved training materials to senior management and project leads

• Developed marketing and advertising strategies targeting new customer acquisition to increase annual revenue by 50%• Evaluated technology investments, with a focus on new product platforms to enhance throughput and patient diagnosis • Consulted physician partners and managers on revenue growth strategies, pricing, and diagnostic business analytics

• Led the design and execution of marketing strategies for the “Stay 4” initiative, increasing total funds raised by $3000• Created marketing campaigns that included promotional billboards, brochures, and posters for the organization’s largest annual charity banquet, which attracted 350 attendees• Integrated website development and web design for Great Plains LIFE Foundation: greatplainslifefoundation.org• Wrote grant proposals, flyers, and promotional material that bolstered organizational recognition and credibility