Prarthana Ramesh Email & Phone Number

Chichester, Gb

Alpharetta, Ga, Us

* Integrated Marketing Strategies: Designed and executed campaigns across social media, digital platforms, and product launches, boosting brand engagement by 25%.* Creative Content Development: Directed the creation of high-impact promotional content, including trailers, improving audience engagement by 20%.* Production Leadership: Led end-to-end production for games like SMITE 2 and Rogue Company Elite, from ideation to post-launch analysis.* Market Research: Conducted in-depth market analysis and player profiling using R Studio and machine learning, improving targeting and retention by 15%.* App Store Optimization: Enhanced app store listings and in-game store pages, achieving a 20% CTR increase and 12% higher downloads.* Data-Driven Insights: Conducted A/B testing, improving conversion rates by 18%. Utilized analytics tools like Google Analytics and Tableau to enhance ROI by 20%.* Budget Management: Managed $50K–$2M budgets, saving 10% through strategic allocation while maximizing reach.* Tailored Messaging: Developed audience-specific messaging, boosting retention by 15% and ensuring product alignment.* Media Relations: Crafted press releases and secured 10+ tier 1 media features, increasing brand visibility by 30%.* Cross-Functional Collaboration: Led teams to deliver 95% of assets on time, reducing timelines by 20%.* Event Marketing: Produced materials for events, increasing attendance by 25% through targeted campaigns.* Stakeholder Engagement: Streamlined feedback cycles by 15% as a liaison between creative teams and stakeholders.* Process Optimization: Implemented Agile methodologies, improving workflows by 20% and expediting campaign delivery.

Alpharetta, Ga, Us

* Campaign Optimization and Analytics: Developed predictive models to identify optimization opportunities, leading to a 15% increase in ROI and improved ad spend efficiency. Conducted in-depth analysis of campaign performance to recommend data-driven testing strategies.* Influencer Marketing Impact: Researched and analyzed content creators, contributing to the execution of influencer campaigns that boosted brand awareness by 20%.* Efficient Data Management: Managed campaign POs, cleaned and organized large datasets, and conducted market research, enabling precise targeting and improving campaign accuracy.* Process Automation and Scalability: Automated workflows to improve scalability, reducing manual effort by 25% and enhancing team productivity.* High-Impact Testing and Reporting: Identified, executed, and tracked high-priority tests, delivering actionable insights that increased campaign conversion rates by 12%.* Cross-functional collaboration: Partnered with creative, product, and analytics teams to optimize targeting, messaging, and budget allocation, achieving a 10% reduction in CPC.* Co-Marketing Campaign Execution: Supported user acquisition and monetization initiatives, contributing to campaigns that delivered a 15% increase in customer lifetime value (LTV).* LTV and Cohort Analytics: Enhanced cohort tracking frameworks and refined LTV analysis by integrating advanced metrics, providing actionable insights for campaign refinement.* Marketing Communications Support: Provided comprehensive assistance to the Marcomms team, ensuring seamless execution of strategic campaigns and alignment with organizational objectives.

Alpharetta, Ga, Us

* Customer Acquisition: Planned, executed, and optimized digital acquisition campaigns, increasing revenue by 20% while managing agencies for paid search and SEO. Monitored KPIs to analyze performance and recommend improvements.* Market Research and Insights: Conducted detailed market research and competitor analysis, providing actionable insights to game teams that improved campaign effectiveness and drove player engagement by 15%.* Campaign Optimization and Predictive Analytics: Built predictive models to identify optimization opportunities, leading to a 12% boost in ROI. Designed data-driven tests that enhanced campaign performance.* Influencer Marketing: Researched and evaluated content creators, supporting the execution of influencer campaigns that increased brand awareness by 18%.* Data Management and Reporting: Streamlined data handling processes, managing POs, invoices, and third-party campaign data to ensure accuracy and improve reporting efficiency.* Process Automation: Automated workflows, reducing manual effort by 25% and enabling scalability for ongoing marketing operations.* Testing and Performance Tracking: Prioritized and tracked high-impact tests, delivering insights to game and publishing teams that resulted in a 10% improvement in player acquisition efficiency.* Cross-functional collaboration: Partnered with creative, analytics, and product teams to optimize targeting, messaging, and budget allocation, achieving a 15% reduction in cost-per-install (CPI).* Co-Marketing Campaigns: Collaborated with strategic partners to execute user acquisition and monetization campaigns, contributing to a 10% growth in lifetime value (LTV) across target segments.* LTV and Cohort Analytics: Refined country-specific LTV and cohort tracking frameworks, enabling improved audience segmentation and more effective campaign planning.

London, London, Gb

* Lead Generation and Outreach: Identified and contacted key decision-makers, generating a 25% increase in qualified leads by strategically screening business opportunities and managing pitch logistics.* Opportunity Research: Conducted in-depth research on business needs, evaluating risks and growth potentials, which directly informed strategy adjustments and improved client acquisition rates by 15%.* Sales and Business Development Strategy: Developed and implemented outbound sales strategies and processes, leading to a 20% improvement in outreach efficiency and consistency across the organization.* Client Engagement: Initiated and maintained communication with potential clients through email and phone, establishing rapport and scheduling high-value meetings that contributed to a 10% conversion rate.* Negotiation Strategies: Crafted negotiation approaches that aligned venture integration with company strategies, achieving favourable terms in 80% of negotiated deals and supporting long-term partnerships.

* User Growth through Data Insights: Achieved a 20% increase in active website users by analyzing marketing and customer data, identifying trends, and delivering actionable insights to enhance engagement strategies.* Strategic Social Media Campaigns: Designed and executed social media campaigns and surveys, improving market research efficiency and informing data-driven decision-making for product positioning.* Comprehensive Marketing Analysis: Delivered detailed reports and analysis for the National Marketing team, including recommendations that enhanced brand performance metrics by 15% and improved advertising effectiveness.* Market Trend Identification: Conducted in-depth research on market trends, enabling proactive adjustments to campaigns and ensuring alignment with evolving consumer behaviours.

Chennai, Tamil Nadu, In

* Event Planning and Execution: Supported the planning and execution of district, state, and national sports events, managing game-day hospitality and fundraising initiatives that increased sponsor satisfaction by 20%.* Corporate Hospitality Management: Oversaw ticketing and corporate hospitality operations, driving a 15% increase in event attendance through targeted marketing and sales strategies.* Sponsorship and Collaboration: Partnered with Sponsorship and Communications teams to deliver tailored sponsor benefits, enhancing event experiences and securing long-term partnerships.* Data and Financial Analysis: Maintained accurate event and hospitality data, producing detailed reports that informed organizational improvements and enhanced budgeting accuracy by 10%.* Training and Event Materials Development: Created detailed presentations, run sheets, and event materials. Trained event staff on-site, improving team efficiency and contributing to a seamless event experience.

Dubai, Difc, Ae

• Came up with 50+ successful registrations for a National level Analytics competition. It increased the student traffic by 80% in the services offered by the management.• Brainstormed and implemented 10+ outreach campaigns and increased student interaction. • Delivering short presentations throughout the competition period in targeted classes and relevant campus organisations.• Setting up information and discussion sessions for the registered users with the management. • Creating and hanging banners in the student centre, distributing postcards and flyers.

Bengaluru, In

• Exceeded the quarterly targets by 20% through direct marketing techniques, by applying face-to-face selling and Kiosk marketing.• Conducted 10+ shopping centre visits to distribute the product and an assortment of samples.• Assisted in creating innovative product promotions in order to expand product awareness.• Accountable for the inventory control, monthly budgets and expense report of a locality.• Developed new customer relationships through successful cold callings.

Master'S Degree, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Commerce - Bcom, Accounting And Finance

High School Diploma, Business/Commerce, General

Middle School