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Digitizing the most traditional and widely used sales channel - physical product samples.www.ordrsmart.com
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Ceo And FounderOrdrsmart, Inc.Chicago, Il, Us
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Ceo & FounderOrdrsmart, Inc. Jan 2022 - PresentChicago, Il, UsOrdrSmart helps manufacturers solve their biggest customer acquisition problem - product sampling. The OrdrSmart platform not only cuts costs but also significantly boosts revenue for the +600K B2B manufacturers managing over 10 million product samples annually.
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Product ConsultantWayfair Jan 2022 - May 2022Boston, Ma, Us -
Senior Product ManagerWayfair Jun 2021 - Jan 2022Boston, Ma, Us
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Product ManagerWayfair Jun 2020 - Jun 2021Boston, Ma, Us
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Senior Associate Product ManagerWayfair Jul 2019 - Jun 2020Boston, Ma, Us
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Associate Product ManagerWayfair Nov 2018 - Jul 2019Boston, Ma, Us
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Chief Marketing OfficerHotplate App Nov 2017 - Jun 2018• Launched and managed the HotPlate ChatbotDeveloped and executed the go-to-market strategy growing the user base from 0 to 500+ users within 4 months• Increased retention rate by 12% in two months through analysis of app use data and user journey•Prototyped new product features and user tested them along with the engineering team•Developed brand strategy and positioning through consumer research leading to partnerships with over 25 local restaurantsHotPlate is an app that allows users to discover the best dishes at restaurants through individual dish ratings, reviews, and recommendations.
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Digital Analytics InternWeber Shandwick Apr 2017 - Aug 2017New York, Ny, Us• Design hypothesis testing methods and analyze a variety of datasets to generate insights for campaign formation. Some of these methods included social listening, survey analysis, YTD/YoY campaign performance analysis, sales data analysis • Build a model to quantify and analyze sentiment data exported from social listening tools• Draw key insights from analysis and report on campaign performance on a monthly and quarterly basis. • Routinely perform data validation to merge subsets of the data from different sourcesSocial Listening Tools -- Crimson Hexagon | Netbase | BrandWatchData Visualization Tools -- DataStudio | TableauAccounts: Kellogg's | Dove Chocolate | MARS | Motorola | ALDI | MilkPep | Sanofi -
Co-FounderDream Scheme Jun 2013 - Jun 2016Started as a passion project, Dream Scheme was born to serve Indian students who want to go to foreign colleges. In an environment where students were being told that there's a formula to get into foreign colleges and in turn giving up on their passion to get there, we wanted to connect them with mentors who help them act on their passion while building a portfolio to get into college. We created a network between Indian students studying at these colleges and high school students aspiring to attend them. The network fostered mentorship as well as facilitated affordable classes to crack tests such as the SAT. As the Co-Founder, I was in charge of service design, business model and pricing strategy.
Prarthana Gupta Skills
Prarthana Gupta Education Details
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Northwestern UniversityM.S. Integrated Marketing Communication -
Northwestern UniversityCommunication And Media Studies
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The International School BangaloreIb Diploma
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Chirec Public School
Frequently Asked Questions about Prarthana Gupta
What company does Prarthana Gupta work for?
Prarthana Gupta works for Ordrsmart, Inc.
What is Prarthana Gupta's role at the current company?
Prarthana Gupta's current role is CEO and Founder.
What is Prarthana Gupta's email address?
Prarthana Gupta's email address is pg****@****air.com
What is Prarthana Gupta's direct phone number?
Prarthana Gupta's direct phone number is +170887*****
What schools did Prarthana Gupta attend?
Prarthana Gupta attended Northwestern University, Northwestern University, The International School Bangalore, Chirec Public School.
What are some of Prarthana Gupta's interests?
Prarthana Gupta has interest in Ux Wireframing, Harry Potter, Health And Wellness, Books, Business, Food, Dating And Relationships, History, Health, Cooking.
What skills is Prarthana Gupta known for?
Prarthana Gupta has skills like Social Media, Social Media Marketing, Public Speaking, Editing, Teamwork, Microsoft Office, Public Relations, Blogging, Microsoft Excel, Spss, Tableau, Data Interpretation.
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