Experienced in driving comprehensive marketing initiatives at Indus Valley Partners, encompassing creating yearly marketing plans for different products, webinar execution, event planning, lead generation, sales enablement collateral creation, targeted email campaigns, content marketing, and social media management. Proficient in delivering impactful outcomes through strategic and innovative approaches across diverse channels.

Marketing and Demand Generation:Marketing budget and team planningCreate and execute the marketing strategy for Data ResolveGenerate market qualified leads (MQLs) from inbound and from different affiliates portal.Website redesign to showcase a powerful brand image and a smooth user interfacePlan and review e-mail campaigns for demand generationAnalyst relations:Lead Gartner initiative by building analyst relations, creating the strategy and setting up goals, targets and timelinesEvents and Vendor management:Manage relations and set goals for the SEO agency and other marketing vendorsPlan and execute both internal and external eventsSales Enablement:Plan and deliver Sales Enablement collateralsConduct partner training sessions and deliver partner enablement materialCreating investor decks/presentationsPersona based Content marketingWrite/edit blogs for the corporate blogPlan and conduct Webinars to generate leadsCreate email campaigns and drip campaigns to nurture inbound leadsCreate marketing collateral including Whitepapers and Customer Case StudiesDesign Slideshare presentations and InfographicsPlan and Execute marketing strategy for DIY Customer DashboardCompetition research and analysis

Create email campaigns and drip campaigns to nurture inbound leadsCreate marketing collateral including Whitepapers and Customer Case StudiesDesign Slideshare presentations and InfographicsPlanning & creation of the social media postCreating investor deck/presentationsCompetition Research & Analysis