Prasad Rane Email and Phone Number
With 20+ years of enriching experience in the ever-evolving domain of retail marketing, my career has been a journey of not only leading marketing initiatives for some of India's premier shopping centres but also sculpting narratives for a diverse array of public spaces—from bustling tech parks to serene heritage sites. This broad spectrum of environments has honed my ability to craft stories that resonate, stories that not only captivate and engage but also leave a lasting imprint on the visitor's experience.Recognized for my visionary leadership, I've always strived to merge strategic foresight with a deep understanding of the narrative potential of spaces. This unique approach has allowed me to transcend traditional marketing, turning every project into a canvas where stories unfold, enriching the visitor's journey and deepening their connection to the space. Whether it's through the bustling corridors of a shopping mall or the historic pathways of a heritage site, my goal has always been to create immersive experiences that weave together the essence of the location with the aspirations of its audience.At the heart of my professional ethos is the belief that every space has a story to tell, and my mission has been to bring these stories to life, transforming public spaces into realms of experience and exploration. With 18 years behind me, I look forward to continuing this journey, crafting narratives that not only achieve immediate goals but also set the stage for long-term success in the dynamic and diverse world of retail marketing and public space storytelling.
Pioneer Property Zone Services (Ics Realty Group)
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Chief Executive OfficerSpaces Retailho Pvt. Ltd. (A Subsidiary Of Ppz) Sep 2022 - Present
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Chief Marketing OfficerPioneer Property Zone Services (Ics Realty Group) Oct 2018 - PresentMumbai, Maharashtra, In -
Vice President – MarketingThe Phoenix Mills Ltd. Feb 2014 - Oct 2018Mahalaxmi, Mumbai, Maharashtra, In -
Deputy General Manager - Brand & MarketingGrauer & Weil (India) Limited Feb 2011 - Feb 2014Mumbai, Maharashtra, In -
Sr. Manager - Brand & MarketingProvogue - India Dec 2009 - Jan 2011Mumbai, Maharashtra, InThe Company was incorporated on November 11, 1997 as Acme Clothing Private Limited. Provogue stands for fashion and not pure apparel, this in itself makes it the leader instantly. Its designs are cutting edge and radical, which epitomises its mantra “Redefining Fashion”.The Company launched the fashion brand ‘Provogue’ in March 1998 and within a short span of seven (7) years, it has established a strong brand identity in the minds of the urban consumer. The Company’s philosophy of ‘creating trends’ in fashion, an aggressive marketing strategy, coupled with high profile promotional events and its distribution strategy of retailing through selective stores and malls has resulted in Provogue being now positioned as a leading fashion brand in India.• Responsible for business acquisition, brand positioning & communication, pre-opening operating procedures, media planning and strategic alliances for various brands.• Involved in celebrity management and endorsement – brand initiatives, event calendar & promotional tie-ups, conceptualizing centre soft launch & main launch including perception management & strategy. -
Marketing And Public Relations ManagerPioneer Property Zone Services (Ics Realty Group) May 2008 - Nov 2009Mumbai, Maharashtra, InProperty Zone is a company that aims to provide full-fledged property solutions and endeavors to maximize your properties potential to its fullest.The company has been set up as a joint venture between ICS Realty (A 100% owned subsidiary of ICS Group) and Old Mutual Investment Group Property Investments (A 100% owned subsidiary of the London S.E Listed insurance firm Old Mutual Plc).Old Mutual Investment Group Property Investments (OMIGPI) is Africa’s largest full-service commercial property firm. Old Mutual Properties manages 50 malls worldwide with over 4500 tenants, including 3 super-regional and 11 regional malls and attracting over 150 million shoppers per annum. Their international projects extend to the rest of Africa, Central and Eastern Europe, the Middle East and India.• Launched – Western India’s Largest Mall – R City• Instrumental in recording 51% footfall increment in the Diwali sales event• Pivotal in ensuring 39% enhancement in SOH revenue in the Diwali sales event (Oct - Nov 2009). -
Manager - Brand & MarketingFuture Group India Aug 2007 - May 2008Mumbai, Maharashtra, InEtam Group (France) is an international group in the market for women's fashions (ready-to-wear, lingerie and accessories). It is into the retail business of fashion products specially tailored for its female customers. Etam has entered the Indian markets as a joint venture with Pantaloons Retail (India) Ltd.• Customer Retention Activity - Womens Day at Bandra• Valentines Special Evening - Sales Event• New Store Launch Activity at Breach Candy• India Fashion Forum – Exclusive lingerie fashion show• Event Calendar - Concept & ProcessesPromotion Tie- Ups:• Make-over Celebrity Artist– L’Oreal • More the Merrier – Cygnus Fine Jewellery -
Account DirectorHotstuff Advertising Apr 2004 - Aug 2007Brands handled: Castrol; Future Group (Pantaloons, Blue Sky, Big Bazaar, Food Bazaar, Etam); Tata Motors – Customer Service Div.; UTI (Axis) Bank (Retail Banking and Priority Banking); HDFC – Mutual Fund; Kotak Life Insurance; Shri Adhikari Brothers (SAB TV)Events & Product Launch:• IDC- ‘International Driving Championship’ – Castrtol event, BP (British Petroleum)Product launch for ‘Dial-a-Dietician’– Saffola Gold, Marico• UTI –Priority Banking’ (PB) – “Over the Moon”; “That’s Entertainment”; “Priority Circle”• Big Bazaar Sale Campaign – “Sabse Saste Din”Achievements:• Instrumental in business acquisition from Future Group & SAB TV.• Successfully acquired newsletter pitch from Axis Bank.• Effectively acquired account - UTI (Axis) Bank, worth Rs. 2.5 crores.
Prasad Rane Education Details
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NmimsMarketing & Finance -
South Africa UniversityShopping Centre -
Mumbai UniversityAdvertising
Frequently Asked Questions about Prasad Rane
What company does Prasad Rane work for?
Prasad Rane works for Pioneer Property Zone Services (Ics Realty Group)
What is Prasad Rane's role at the current company?
Prasad Rane's current role is CEO at Spaces Retailho | CMO at PPZ | Phoenix Mills & Palladium | Provogue | Future Group | Brand & Marketing | Retail | Shopping Centres | Luxury Retail |.
What schools did Prasad Rane attend?
Prasad Rane attended Nmims, South Africa University, Mumbai University.
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