• Independently implementing and adhering to best practices to support daily SFMC operations of Omni-channel digital marketing campaigns across 12 brands affiliated with a Big Pharma company• Engaging with marketing managers and business stakeholders to facilitate breakdown and mapping of requirements and provide advice on functional possibilities within SFMC platform• Building and executing data-driven DTC and HCP journeys, as well as performing ad-hoc email deployments by utilizing… Show more • Independently implementing and adhering to best practices to support daily SFMC operations of Omni-channel digital marketing campaigns across 12 brands affiliated with a Big Pharma company• Engaging with marketing managers and business stakeholders to facilitate breakdown and mapping of requirements and provide advice on functional possibilities within SFMC platform• Building and executing data-driven DTC and HCP journeys, as well as performing ad-hoc email deployments by utilizing subscriber data from a complex data structure • Responsible for providing technical coordination, including End-to-End QA, writing SQL queries, ad-hoc reporting, and documentation of SFMC campaign implementations• Developing AMPscript code for personalized HTML-based emails and incorporating business logic for building interactive landing pages• Utilizing PostgreSQL queries to process data and create tables in database for Tableau dashboards contributing to reporting and analysis of marketing campaigns• Successfully transitioned from a contractor to full-time employee due to outstanding performance and significant organizational impact while working remotely during the COVID-19 pandemic Show less

• Summarized revenue data through creation and manipulation of Pivot Tables, Pivot Charts, and use of Calculated Fields• Extracted data and generated sales reports using lookup and reference functions such as VLOOKUP, MATCH, and INDEX• Efficiently utilized CRM to manage vehicle inventory and diligently follow up on all sales leads to attract potential customers• Addressed customer inquiries and requirements related to vehicle specifications, warranties, pricing, financing options… Show more • Summarized revenue data through creation and manipulation of Pivot Tables, Pivot Charts, and use of Calculated Fields• Extracted data and generated sales reports using lookup and reference functions such as VLOOKUP, MATCH, and INDEX• Efficiently utilized CRM to manage vehicle inventory and diligently follow up on all sales leads to attract potential customers• Addressed customer inquiries and requirements related to vehicle specifications, warranties, pricing, financing options, and maintenance services Show less

• Developed advanced qualitative data analysis techniques to effectively analyze text data for the Ericsson Magnet Program• Conducted comprehensive Text Mining, extracting valuable insights from survey responses• Applied Sentiment Analysis techniques using the Bing Lexicon in R to categorize survey responses into positive and negative opinions• Leveraged the power of data visualization tools such as Tableau and ggplot2 in R to create visually compelling representations of data… Show more • Developed advanced qualitative data analysis techniques to effectively analyze text data for the Ericsson Magnet Program• Conducted comprehensive Text Mining, extracting valuable insights from survey responses• Applied Sentiment Analysis techniques using the Bing Lexicon in R to categorize survey responses into positive and negative opinions• Leveraged the power of data visualization tools such as Tableau and ggplot2 in R to create visually compelling representations of data, enabling stakeholders to gain meaningful insights Show less

• Generated reports including data visualizations to give insights on strategic innovative thinking• Assisted with data collection and compiled information for the Ericsson Magnet Program