Product marketing manager, Asia for Customer Data Platform. Netcore is a B2B SaaS marketing platform for B2C companies.• Product launch to acquire new customers• Feature launches to acquire new users and customers• Event messaging to represent Netcore

Product marketing manager, Asia for Customer Engagement. • Acquired new customers and users for features with GTMs.• Contributed to higher sales wins by creating and reviewing sales enablement assets.• Competitive intelligence and assets.• Storytelling and pitch for new sub-markets.

Product marketing manager, Asia for Customer Engagement and AI Personalization products. Netcore is a B2B SaaS marketing platform for B2C companies.• Grow TOFU and MOFU by ideating marketing roadmap and refining messaging. Generated assets that contributed growth in leads for products.• Revamped success story process to increase MQLs and downloads in two quarters and higher sales engagement.• Faster marketing timelines by removing roadblocks with XFN collaboration with design, growth, ABM, sales, and CSM.• Introduced user perspective in collateral to build quality assets relevant to the audience.

1st Marketer at the startup, established and led marketing practices. ERPNext is an open-source ERP platform for B2B SMBs.• +XX% customers, XX% MRR contribution, $X.XM yearly pipeline, and by learning SEO and leading organic marketing strategy.• Launched new product versions and features to acquire new customers and increase product adoption by XX%.• Improved sales efficiency by XX% by mapping lead journeys and creating internal lead scoring logic, measured by quotes sent. Wrote user story, PRD, and led scrums with devs to ship the feature.• Added 9 marketing features and fixes to the product by rallying developer support.• Improved leads generated by 26% with A/B testing in Google PPC landing pages• Created the first set of ICPs for the flagship product to refine the value proposition and create GTM.• Set up ISO marketing processes with 0 non-conformances.• Oversaw up to 3 team members with diverse activities, and reported ROI to senior leaders.• Analyst relations to boost reviews by 18% and explore leadgen. Ran social media with a 12% engagement rate.

First member in the content team forming the foundations of content and practices at the organization. Multiple hats in the form of documentation, copywriting, blogs, white papers, feature pages, articles, and more. • Increase feature adoption and greatly improve efficiency in all client-facing roles by significantly enhancing product documentation. • Reduced support tickets by capturing 70+ product improvements, bugs, and by reviewing help articles. • Product-led content in whitepapers, reviewing video scripts, and innovative approach with comic scripts.• Contributed minor fixes and improvements in the product using Python.

Research, curate, and write various kinds of tech journalism articles for PacktHub with an SEO-driven calendar. • 4K monthly views. Awarded for maximum views a month.• Tech journalism with an SEO driven calendar, covering major news/hearings, and simplifying technical whitepapers.

Stepped up to fulfill business needs, macro book evaluation to ensure they contain the right value.

Technical Editor, level 2 and Subject Matter Expert, Data Science category. Won 5 awards for high performance and quality. Also took some data science and machine learning courses to explore my interests.• Set standards for testing code with 100% accuracy.• Reduced repeat errors across the floor by improving the quality control checklist.• Evaluate and coach other TEs to improve their scores as a Subject Matter Expert.• 4x award winner for the "most relentless and reliable performer" across the floor, 1x quarterly award for best quality score.

Intern content writer and editor. Review consumer tech products to write SEO-optimized articles and replaced a Times editor by clearing interview.