Prasadd Dhanwar Email & Phone Number

Dubai, United Arab Emirates

Dubai

Transformed the marketing landscape with a targeted, data-driven strategy, launching platforms for GCC and APAC markets. Achievements include a 38% CPL decrease, +67% lead count, 23% revenue growth in 2022 - '23Key Achievements:- Established retail ties with 20+ brands (LULU, Carrefour, Nesto), driving offline marketing through BTL mall kiosk activations.- Led a 40-member team across Kuwait, Oman and UAE, securing +64% new revenue partnerships.- Pioneered Digital Marketing, achieving +32% average CTR via META Performance Marketing and Social Media.- Managed content for Arabic & English audiences, ensuring cohesive brand messaging.- Implemented email campaigns resulting in 2x brand recall and 23% repeat business.- Envisioned a client-centric approach, developing internal CRM systems and developed www.byjusquiz.com.- Spearheaded brand and lead generation campaigns with partners like Britannia, Nestlé, noon.com, Mashreq Bank, Carrefour, Aster and Al Ain water- Liaised with PR Agencies, securing coverage for BYJU’S events.- Nurtured B2B partnerships, contributing to the broader marketing ecosystem.

United Arab Emirates

Led the conceptualization and implementation of strategic processes for Dubai Real Estate operations, driving dynamic changes as needed. Key achievements include:- Successful promotional campaigns, increasing market share.- Design and delivery of collateral for online promotions and targeted campaigns.- Optimization of Google Ads budget for maximum lead flow.- Initiation of an offline channel, strategically targeting hotspots for efficient lead generation.- Development of low-CAC BTL activations and strategic tie-ups with corporates.- Extensive retail activations, including Mall Kiosks and Banking Channels.- Introduction of successful Apartment Campaigns, enhancing lead conversion rates.- Built, trained, and led a high-performance guerrilla marketing team of 62.- Cultivated a superlative work culture, overseeing promotions to senior management.- Developed Marketing Plans, ensuring achievement of leads, market exposure, and profit objectives.

Led Marketing & Client Acquisitions for NoBroker, ensuring comprehensive growth within the city.Key Achievements:- Developed unique selling propositions (USPs) for NoBroker's ERP, driving faster internal adoption and consultative selling of the SaaS product.- Recruited, managed, and led a high-performance, multi-hierarchy team of 80 TSMs & Marketing Managers.- Successfully launched Brand Campaigns in select Micro Markets through banners, pole kiosks, and posters.- Collaborated with local Social Media influencers for effective digital promotion.- Ideated and trained the team for on-ground Below-The-Line (BTL) activities, focusing on road-shows at corporates, apartments, and malls to enhance brand building.- Exceeded monthly Client Acquisition Targets by fostering a high-performance, high-reward work culture within the team.- Fostered strategic partnerships with Builders, Facility Management Companies & Channel partners, resulting in a 4x growth in Lead Generation.- Demonstrated market intelligence through competition analysis, leading to the development of relevant counter-offers, features, and servicing standards within NoBroker.

Led targeted marketing investments in Micro-Markets, ensuring thorough consideration of demand dynamics. Highlights of achievements:- Led a dynamic team of 5 Marketing Managers, overseeing 9 Promoters each, resulting in effective management and execution.- Successfully drove the adoption of the Student App SaaS product across 40 universities in Maharashtra & Goa.- Ensured seamless cascading of training within a 50-member team.- Built the region from the ground up, increasing inventory from 120 beds to 2500+ beds in just 70 days.- Spearheaded brand awareness through hyper-local Guerrilla Marketing in Micro-Markets.- Ideated and executed Co-Branding initiatives, enhancing brand visibility in target areas.- Collaborated with Dharma Productions SOTY 2 & Multiple Instagram Influencers, expanding reach to a wider audience of students and working professionals.- Propelled lead generation and customer acquisition through successful Below-The-Line (BTL) campaigns via banners, posters, pamphlets, co-branding, and umbrellas.- Collaborated with internal stakeholders, including Projects & Operations, to ensure timely resolution of post-sales challenges.- Actively contributed to Market Research, leading to the implementation of an expansion strategy within the country.

Led 20-member team in end-to-end sales, achieving immediate deal closures.Orchestrated impactful advertising campaigns and assembled persuasive sales materials.Streamlined lead conversion process from CRM to appointments, ensuring a competitive edge.Thrived in revenue-focused role, converting potential clients to paid subscribers in a freemium model.Cultivated long-term client relationships, driving referrals and contributing to a robust lead pipeline.

Founder and Head of Business of checkcabs.com. Started with a single idea that blossomed into a multi-city venture aggregating cabs for B2C. Onboarded multiple B2B partners such as Ola, Uber, Meru and locally-operated fleets.Raised seed funding and were profitable within first 6 months of inception. Exited after a major player in tech made USPs of checkcabs.com available as part of their complimentary offering.

Executive Masters Program, Sales, Distribution, And Marketing Operations, General

Professional Diploma In Marketing

Bachelor Of Business Management - Bbm, International Business

Hsc, Commerce

Education record