Prasad Mane Email & Phone Number

India

Bengaluru Area, India

Group marketing head for the largest & multi award winning 150 acre integrated development in Bangalore Orchestrated the marketing roadmap for the year in alignment with the business goals; working closely with the top management & business CEO's.Planned and delivered marketing strategies for residential, commercial, retail, hospitality - through the pandemic launched and successfully sold 60% of residential inventory; launched a 5 star hotel; launched a retail center & an international school within our project.Built the corporate brand image with over 300 press coverages; thought leadership & focused media activities.Spearheaded innovation in creative communications & campaign planning; improving the brand perception which resulted in a 20% increase in base rates compared to competition Delivered 30% cost saving through group media buying, hard vendor negotiations & optimizing spends.Crafted events & initiatives - to encourage channel partners leading to quicker sales. Created a data driven approach to marketing initiatives that enabled better campaign planning reducing costs per acquisitions by over 25%

Bangalore

Conceptualized and designed a product for India's leading omnichannel tech startup to help retail real estate to embrace latest technologies to be relevant in digital eraDesigned the product 'Smart Mall Solution'; it provides different technology modules which the mall can use to provide a more relevant shopping experience to it's patrons.Responsible for the implementation of Bangalore International Airport's 'omnichannel project' called FSTR by BLR which intends to make the airport a hub for retail & entertainment using superior digital technologies.Responsible for growth of the product; second project signed with Capitaland Group(Singapore) to integrate their 17 centers in Singapore on a digital platform.

Bangaon Area, India

Enabling the most innovative and probably the only' Brand' in the Indian real estate landscape in achieving its business goals through diverse marketing & sales initiatives.Implemented marketing strategies to achieve annual revenue of 500cr at a CAGR of 12%. Successfully maintained the revenue in the extremely tough financial year of 2017-18.Delivered 2X leads by introducing new lead generation avenues to maintain quality sales pipeline. Improved qualification rate from 25% to 39% by enhanced filtering, targeting strategies.Negotiated & oversaw high value media buys, noteworthy being a 66cr agreement with Times of India and OOH purchase worth 6.5cr.Orchestrated project launches, partner events, industry events. Noteworthy being' THINK DESIGN' annual event property of Total Environment which saw more than 1300 visitors resulting in sales worth 70cr in 4 days.

Bengaluru Area, India

Driving marketing strategy for Asia's largest real estate developer to grow its footprint in India. The joint venture with Prestige Group(Bangalore) went on to become a formidable name in Indian retail landscape with most number of shopping malls in the county under the brand' Forum' along with serviced residences. Planning the go to market strategy for the company to enter the Indian market. Core member of the founding team in India; working closely with the parent company top management to grow the brand in India.Planned & executed annual marketing calendar which resulted in the annual growth of visitors by 25% and revenue per visit by 20%; Collaborated with retail partners & successfully achieved monthly revenue upward for 100 cr.Recruited, trained and managed a multi-location team of 4 Managers, 10 Executives and 20 Customer Service AssistantsLaunched many award winning marketing initiatives; the card-less mall loyalty program, "CapitaStar", which increased tenant sales by 20% ; Awarded 'Launch of the Year' for the launch of the Forum Hyderabad at India Retail Forum in 2015

Pune & Ncr

Handling sales in NCR region and managing distribution network. Worked in key account management of prominent clients like Tata Motors, Bharat Forge to increase the overall business and build better relation with client representatives.

Pgdbm, Marketing

Dean List Student for 2009 Batch Global MBA program with specialization in Product Marketing. Course ensures exposure in the three markets.

Diploma In Digital Marketing, Digital Marketing

Understand and implement Digital Marketing practices like: SEO/SEM, mobile & email marketing, Social Media Marketing, Display Network.

Bachelor Of Engineering (B.E.), Mechanical Engineering, 1St Class

Graduation in engineering from one of the most reputed colleges in India.