I am an experienced marketing professional with a strong background in strategy, outreach, and leadership. I am passionate about helping brands grow and am goal-oriented in my approach. With years of experience in the field, I have built various successful digital products that have resulted in improved ROI and reduced cost of acquisition for my clients.Throughout my career, I have established a track record of delivering award-winning campaigns through an omni-channel integrated marketing approach. I combine digital, advertising, social media, CRM, public relations, influencer programming, sponsorship, and experiential activations to drive tangible results for my clients. This multi-faceted approach allows me to craft campaigns that are truly impactful and memorable.My core competencies include:- End-to-end management and development of digital products- In-depth market research and analysis- Data-driven and results-oriented approach to strategy and decision making- Regular testing and implementation of new ideas- Leadership and management of a global teamCurrently, I am managing a team of 15 people located all around the world, and I am constantly seeking new opportunities to lead and inspire my team to reach their full potential. I love the challenge of developing new products and strategies and am always seeking to push the boundaries of what is possible in the industry.In my free time, I stay physically and mentally fit through sports and regular gym sessions. Overall, I am dedicated to helping my clients achieve their goals and am always eager to take on new challenges and opportunities. My experience and expertise make me a valuable asset to any organization, and I look forward to continuing to make a positive impact in the marketing industry.
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Chief Executive OfficerWebzenia May 2018 - PresentMumbai, Maharashtra, In• Working on making relations with new and potential clients across all verticals worldwide• Leading a team of developers, designers, strategists and content creators to produce and market digitally for over 2000 clients worldwide• Developing new systems and improving customer support cycle• Managing the execution of tactical elements of marketing programs, including developing promotions, social media marketing plans, go-to-market strategies, and brand design systems• Delivered marketing and operational excellence actions resulting in an improvement of all KPIs: improved client retention, limited sales contraction, and reduced churn • Ideating and implementing digital strategies to reach new customers and generate warm leads for clients -
Executive DirectorPassionate Pet Solutions Pvt. Ltd. Apr 2016 - Present• Spearheaded social and digital media marketing operations for a Pet Products and Services brand in the E-Commerce vertical• Launched a digital magazine with 50,000+ fans and readers• Created engaging social media strategies and executed plans that cultivated audiences, increased web presence, and enhanced brand awareness• Strategised seasonal marketing campaigns, including creative development, microsite development, and email newsletter campaigns • Designed brochures, social media posters, website UI/UX, and content strategy for search engines
Prasanna Gupta Skills
Prasanna Gupta Education Details
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R. A. Podar College Of Commerce & EconomicsBusiness Management -
Ramanand Arya D A V CollegeFinancial Markets -
Annamalai UniversityVisual Communications -
MaacGame And Interactive Media Design -
National Institute Of Information TechnologyComputer Software Engineering -
Ramanand Arya D A V CollegeCommerce -
Smt Sulochana Devi Singhania High SchoolGeneral
Frequently Asked Questions about Prasanna Gupta
What company does Prasanna Gupta work for?
Prasanna Gupta works for Webzenia
What is Prasanna Gupta's role at the current company?
Prasanna Gupta's current role is Founder & CEO, Webzenia.
What schools did Prasanna Gupta attend?
Prasanna Gupta attended R. A. Podar College Of Commerce & Economics, Ramanand Arya D A V College, Annamalai University, Maac, National Institute Of Information Technology, Ramanand Arya D A V College, Smt Sulochana Devi Singhania High School.
What skills is Prasanna Gupta known for?
Prasanna Gupta has skills like Leadership, Website Development, Powerpoint, Social Media, Responsive Web Design, Online Marketing, Photoshop, Web Design, Business Development, Creative Work, Market Research, Web Development.
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