Prasanna Hetti Arachchige is a Founder at Rising Digital Marketing. They possess expertise in business development, management, sales, account management, digital marketing and 54 more skills. Colleagues describe them as "Every dollar of digital spend will be tracked when Prasanna is involved. He has an expert understanding of data analysis and how to optimise complex campaigns to extract the maximum return. Another of Prasanna's strengths is his ability to develop and implement complex digital strategies across multiple decision layers and products, while also understanding the motivations of each target audience to ensure the messaging is appropriate to them at the place they are at in the… Show more" and "Working with Prasanna over many years we got to witness his exponential growth to build on his solid tactical digital marketing skills. Adding a long-term, strategic weapon to his arsenal that makes him an asset to the business. He understood how to get the most out of agency relationships, applying the right amount of pressure and input, while allowing us as the agency to flourish or fail in our ideas. Together we grew the digital ad spend for the brand over 3x, employing a short… Show more"