Prasannakumar Bendre I Mba I M.Sc I Pmp® Email and Phone Number
Prasannakumar Bendre I Mba I M.Sc I Pmp® work email
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Prasannakumar Bendre I Mba I M.Sc I Pmp® personal email
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A seasoned Global Marketer with a passion for building brands by telling life-changing stories & impacting many lives positively. I've had a wonderful career spanning 8+ years, spread across different roles, and functions which are fortified with exposure to varied geographies (Canada, India, Korea, Taiwan, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Pakistan & Singapore).Based on my experiences, I have developed a key skill, to learn from differences in cultures and market landscapes, which has helped me further to drive diverse & dynamic teams to achieve common goals by learning from each other.I have been fortunate to work with multimillion-dollar brands impacting tens of thousands of lives, in different stages of the Product Life-cycle; from leading multiple product launches (conventional, digital & hybrid formats) to managing mature and stable brands. As a curious & conscious individual, I strive to seek motivation from my successful brands & learn from my failures in an effort to my continuous improvement. I'm also a firm believer in amalgamating data-driven insights with creative and action-oriented tactics to achieve operational excellence and deliver outstanding & consistent strategic results.Strengths: Product Launch, Project Management, Life-cycle management, Omnichannel marketing, digital marketing, budget planning, People development, Customer engagement, Pricing, Market research, Data-analytics, Forecasting.My Mantra to life: Never be afraid of the unknown, change is the only constant, and experimenting is the solution.
Octapharma Canada
View- Website:
- octapharma.ca/en
- Employees:
- 13
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Therapeutic Area Lead- Coagulation TherapiesOctapharma CanadaCanada -
Senior Marketing AssociateOctapharma Canada Jul 2023 - PresentToronto, Ontario, Canada -
Brand Manager (Associate)Novartis Oncology Sep 2022 - Feb 2023Toronto, Ontario, Canada• Core Member of the Launch team for 1st in class Radioligand Therapy in Canada• Lead customer engagement plan, set key strategic & operational priorities for brand• Created holistic training and engagement plans for the sales team • Developed PR & digital campaigns for disease awareness in Canada reaching 2mn+ impressions -
Marketing Manager - Global ClusterNovartis Oncology Sep 2021 - Aug 2022Leading Marketing initiatives and teams for Asia Pacific cluster (10 countries) by defining the commercialization approach for Solid Tumor growth brands and pipeline assets, as well as identifying areas for performance improvements. -
Group Product Manager - LaunchNovartis Oncology May 2019 - Aug 2021New LaunchLaunched a first in class drug in the country. It was a complete 360 degree launch in the midst of Covid -19. This launch was one of the best professional experience I cherish, as it not only tested my professional skills, but also helped me develop as person and showed the importance of other factors which play key role in the success of an individual and organization, such as Innovation, adaptability, patience and ability to take bold decisions in the face of adversity.Currently the brand is seeing a rapid uptake, driven strongly by digital and innovative engagements and activities.BCF portfolio ManagementAs an interim responsibility, managed the Marketing responsibilities for complete Breast Cancer Portfolio, consisting of good mix of new-launched and mature products. Also during this period, was responsible for the launch of first of its kind indication for a brand, this indication launch resulted in practice changing behavior by the customers, resulting in this brand being established as the preferred choice for a specific consumer segment. -
Brand Manager - Mature BrandNovartis Oncology Feb 2018 - Apr 2019Mumbai, Maharashtra, IndiaMature BrandDuring this duration, I was given the responsibility to arrest the de-growth of a mature brand from the oncology portfolio. This brand was facing a unique challenge, driven by external market forces leading to rapid de- growth, so came up with unique solutions to address the situation. The strategy developed to tackle the situation was appreciated by the leadership team and was later adopted to other key strategic brands in Novartis and are continued to be implemented even today. -
Management Trainee - Brand LaunchNovartis Oncology Jul 2017 - Jan 2018Mumbai Area, IndiaNew LaunchAs a part of the dynamic Launch team, launched a promising drug in the Solid Cancer Portfolio. As a member of this team, I was given the responsibility of planning & executing important Marketing & Medical initiatives, which involved aspects like, Primary & Secondary Market Research, Pricing strategy , Negotiating & Co-ordinating with PR agency, working closely with sales force & developed key insights from customers, which helped us design a more robust & successful launch. -
Management Trainee- SalesNovartis Oncology Jun 2016 - Jun 2017Mumbai Area, IndiaMy role as Management Trainee at Novartis involved going through multiple stints over the period of 24 months. These stints involved exposure to different aspects of Novartis business such as Sales, Marketing, Supply chain, CSR activities & many more. Completed 12 months of on field sales role , during this span, I was responsible to increase the profitability of the territory, which I successfully did by achieving over the given target. I also effectively executed many key Marketing & Promotional activities on field, which also included an International speaker Program in which many Key Medical Experts were brought on a single platform to share their ideas in Hematology. I, along with a wonderful & dynamic team also executed many local medical events which helped in increasing the brand equity & Share of Voice of the Company. -
Summer InternNovartis Oncology Apr 2015 - May 2015Mumbai Area, IndiaDeveloped Promotional Mix - Strategy for key brands in the oncology portfolio, was offered Pre-Placement offer to join Novartis based on the valuable outputs developed from the project. -
Strategy & MarketingRichbond Paper Products Dec 2012 - Dec 2013Pune Area, IndiaAn entrepreneurial venture which taught me a lot about "Real life Management"
Prasannakumar Bendre I Mba I M.Sc I Pmp® Education Details
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Marketing/Marketing Management, General -
Biotechnology -
Biotechnology
Frequently Asked Questions about Prasannakumar Bendre I Mba I M.Sc I Pmp®
What company does Prasannakumar Bendre I Mba I M.Sc I Pmp® work for?
Prasannakumar Bendre I Mba I M.Sc I Pmp® works for Octapharma Canada
What is Prasannakumar Bendre I Mba I M.Sc I Pmp®'s role at the current company?
Prasannakumar Bendre I Mba I M.Sc I Pmp®'s current role is Therapeutic Area Lead- Coagulation Therapies.
What is Prasannakumar Bendre I Mba I M.Sc I Pmp®'s email address?
Prasannakumar Bendre I Mba I M.Sc I Pmp®'s email address is pr****@****hoo.com
What schools did Prasannakumar Bendre I Mba I M.Sc I Pmp® attend?
Prasannakumar Bendre I Mba I M.Sc I Pmp® attended Indian Institute Of Management, Lucknow, Bangalore University, University Of Pune.
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