1. Developed and executed comprehensive digital marketing strategies resulting in a 300% increase in website traffic and a 125% increase in lead generation within 9 months.2. Managed social media accounts, growing the follower base by 49% and increasing engagement by 110%.3. Led a team of 5+ digital marketers, designers and content writer, providing guidance, coaching, and mentorship to drive performance and achieve departmental goals.4. Implemented SEO best practices, resulting in a Top 1-5 pages in organic search rankings and a 75% boost in organic traffic.5. Launched and managed successful paid advertising campaigns across LinkedIn Campaign Manager and Google Ads, increasing click-through rate (CTR) and generating leads.6. Utilized marketing automation tools to streamline workflows, resulting in a 75% increase in efficiency and a 25% decrease in manual effort required.

1. Analyzing: Research and analyze KPIs to identify areas for continuous improvement of the product to maximize ROI and increase traffic.2. Content Marketing: Make use of search engine optimization strategies to develop engaging content and maximize the traffic on the website (product).3. Competitor Analysis: Preparing analysis report by drawing comparisons between competing products on basis of features, advantages, unique qualities, price, preferences, etc.4. PPC Campaign: Hands-on experience in multiple campaigns on Google Ad Words, LinkedIn and Facebook etc.5. SMM: Plan and develop social media marketing strategies that help to drive traffic and get active engagement to the website.6. Result-driven: Generating maximum leads/conversions within the designated budget.7. Roadmap: Contributed actively to the product roadmap process by collaborating with the product and sales teams to establish the execution plan.

1. Worked with internal cross-functional teams (product, sales, pre-sales, marketing, product marketing, support, etc.) to support new product developments and existing product enhancements.2. Assisted in developing pricing strategies and guidelines for new products.3. Helped Product owners in identifying new customers and retaining existing customers for business growth.4. Conducting Demo classes and product training about the platform solutions that support academic and administrative processes. Have in-depth product knowledge with the ability to display product demos as needed.5. Trained and mentored 15 Top product support agents on new products, B2B, B2C sales, conflict resolutions, TCS iON CRM Solution.6. Worked with the support team to evaluate complex customer problems, identify root causes, and derive resolutions for the product.7. Maintained documentations for all support activities including product development, enhancement, engineering and marketing activities.