Prasanth Ramachandran Email & Phone Number

Kerala

Bennett, Coleman and Co.Ltd- Popularly known as The Times Group, is the largest media house in India with diversified media operations. It is arguably the pioneer in Indian Media Industry as it holds the premium positions across the different media verticals. As per ABC the Times of India is the largest circulated English-language newspaper in the world,Brand StrategiesFormulating overall brand strategies for the TOI brand as per the yearly plansBrand Custodian for Kerala market acting as a link to top ManagementCampaignsConceptualize, Plan and implement Editorial-Brand Campaigns / RMD Support Campaigns, Communication Strategies including Media planning Initiating and organizing TOI festivals and other Reader Engagement ActivitiesPlanning & initiating all the BTL and ATL campaigns, Corporate /Event Tie ups, sponsorship's / CSR activitiesCompetition Tracking and Conducting Consumer Insights Programs like FGD and Market Research Analysis .Appointing, briefing and coordinating with Advertising agencies for new ATL and BTL campaigns like TVC, Outdoor, Radio, as well as for new collateral's , thoughts on new on-ground activities etc.Create adequate Brand Experience, Product Visibility in the catchment areaTracking the ROI of Marketing Campaigns. Tracking the Advertisement - Edit Ratio and the Edit News Quality of the Product Budgetary and Commercial Controls Responsible for the overall Brand Performance, overall communication / Brand budgets Vendor Management to ensure more bang for the buckMarket ResearchOrganizing for local dip-stick research/focus groups based on central initiatives or local needs through research agenciesAnalyzing, findings and preparing the action plan with corporate.

Kerala, India

Aircel is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million. Aircel is a pan India operator with a presence across 23 circles. The company offers voice & data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services (VAS). Job Profile- Head Marketing Communications – Circle Kerala, IndiaResponsible for running day today Circle communication department Responsible for all ATL, BTL Activities ,Budgeting , Advertising and media planning, Corporate sponsorship , Brand endorsement, CSR activities etc Implementation of effective tools of Marketing Activities (Branding, Merchandising) and leading all trade communication activities Appointing, briefing and coordinating with Advertising agencies for new campaigns as well as for new collateral's Identifying, appointing vendors & ensuring deliverables as per set guidelines. Conducting Product Launches, Events, Distributor and Retailer Meets Vendor Development and Management. Efficiently plan, manage the budget to meet the desired branding and visibility Ensure full compliance of Brand Guidelines creative by Brand, Legal & Compliance Teams.Crisis communication planning and response Establish and manage relationships with Service Providers for on ground agency and channel partners.Competition, Tracking and Conducting Consumer Insights Programs like FGD and Market Research Analysis Responsible for Retail visibility including signage's, in-shop branding, designing and implementing new collateral's Responsible for Brand/Product tie-ups and thereby enhance revenue and Customers.Work Achievements Successful launch of Aircel in KeralaInitiated India’s biggest Press-Media tie up with Malayala Manorama by launching Aircel-Manorama Freedom OfferAwarded as the Aircel Star- 2010, All India level

Kerala

Lowe & Partners Worldwide Limited, along with its subsidiaries, provides advertising agency services to clients in the United Kingdom, Australia, Indonesia, the Philippines, Colombia, India and internationally. It offers integrated marketing services; and manages creative, media, and digital accounts, including SEO and SEM. Lowe & Partners Worldwide Limited was formerly known as Lowe Lintas and Partners Limited and changed its name to Lowe & Partners Worldwide Limited in January 2002. The company was founded in 1952 and is based in London, United Kingdom. Lowe & Partners Worldwide Limited operates as a subsidiary of The Interpublic Group of Companies, Inc. Servicing Idea Cellular Limited and was responsible for its Kerala Operations Responsible for achieving the Kerala Lowe target within the stipulated time Initiated all ATL and BTL activities for Kerala market. Competition Analysis and MR Active member of the team which launched the national campaigns like Caste War & Education etc.

Kerala

 Client Servicing and was responsible for its Kerala Operations Responsible for achieving the Kerala target within the stipulated time Supporting all ATL and BTL activities Handled government clients like MPEDA, Coir Board, Coconut Development Board Cochin and was responsible for media relations and the day to day management of branch operations

Kerala

Experience in Statutory Audit (State Bank of Travancore (1999-01) and Canara Bank (2001-02), Concurrent Audit (Dhanalakshmi Bank) and Stock Audit for Union Bank of India, Financial Accounting, at various firms, IncomeTax Filing etc

Master Of Business Administration (Mba), Marketing

Master Of Business Administration (Mba), Marketing & Finance

Bachelor Of Commerce (B.Com.), Accounting And Business/Management

Aisse, Commerce