Building marketing practice at ANALITICA.

I work with for-profits and non-profits to achieve their marketing objectives on digital.Client Projects:- DTV HK: Worked with DTV's nonprofit client The Nature Conservancy to acquire new donors via digital. My work involvedStrategy, Meta media buying, and implementation- WhatsTool Business: Joined as a Marketing Consultant in the B2B company. I started crafting the next marketing growth phase, acquiring new leads and redefining the processes and later got involved in the Sales process.

- Led strategy and implementation of digital campaigns in markets for India, HK, and Australia for clients such as WWF India, Smile Train India, Greenpeace HK, and UNICEF HK. - Campaigns for Click to Donate(Monthly and One-Off) and Lead Generation on Meta. This involved strategy, campaign execution, media buying, and reporting.- New business development, client management, assisting other group markets with media buying(Meta and YouTube), media budgeting and roadmap development in India and Asia.

Client: Action Against Hunger(6 mths)- The project involved working on the value proposition, and target audience, creating personas, and donor journeys. Additionally, I audited content, website, and email strategy.- Finally, I made recommendations for the website, email, and social media channelsClient: Ad Agency(2 years)- Build a digital strategy roadmap for existing brands like Ola, Truecaller, Wildcraft, and Maruti Suzuki.- Lead the new business pitches for digital-first brands (eCommerce, Edtech, and FMCG).

Lighthouse Insights was born on a blogger.com with a simple objective to create content that provided value to readers. After a year the blog became a startup and over the next seven years a bootstrapped startup covering Indian Digital Marketing.Besides creating content, the digital publishing startup also created online digital marketing awards, yearly digital marketing case study ebook and close door industry events. While it was doing okay business-wise but it wasn’t a cash positive business and hence decided to shut down the startup.

Worked as a Functional Business Analyst for Oracle Revenue Management and Billing(ORMB) product catering to Banking and Insurance Clients.

Worked as a Strategy Consultant/Analyst for a energy giant, Powerseraya, Singapore. Worked as an external analyst and delivered number of presentations and reports to the Enterprise Risk Management department after enlisting all the various types and ways, how market and credit risk are evaluated by various departments like derivatives, petro, treasury etc.

Worked as a Senior Business Analyst in Equities Project, EMEA for Blackrock, London. Played a lead role for the successful deployment of Direct Debit for the EMEA London in a staggering time of 3 months. The successful implementation fetched me unconditional support from the senior managers and benefits within a short span of work

Worked as a Business Analyst in Global deployment of a Billing project for the corporate customers of HSBC.Worked as a front line representative to the business users and teamed up as a lead and with the help of my team achieved the target of successful deployment of the GBS project in HSBC-HK, HSBC-UK, and HSBC-Canada.