Digital Account Executive
• Working on CMS Platforms like Magento CE and EE, Shopify, Joomla, Wordpress and Shopware.• Worked on 3rd party tools like SLI, Nosto, Bronto,Yeldify, commission junction, Mail chimp and pure 360.• Knowledge about HTML, HTML5 and CSS • Leading, marketing & ecommerce across social media, on site and off Site SEO, CMS management, email marketing, online merchandising & trading• Strong knowledge in, Microsoft office and on-site analytic tools (Google Analytics) and google adwords.• Developing SEO strategy and Social Media strategy in line with the Sales and Marketing plan/Integrating Social Media strategy across Facebook, Twitter and Instagram• Daily monitoring email campaigns and planning weekly mail shots. • Analysing online customer and visitor user behaviour, conversion data and customer journeys with A/B Split testing• Developing a strategic Trading Plan to drive online growth• Guided by the Sales and Marketing plan, implementing and managing on-site merchandising including landing pages, product recommendations, cross sell opportunities, developing and implementing traffic conversion plan • Working with developers closely to optimise website conversion rate and speed. In order meet speed standards on Google insights and GT Matrix.• Ecommerce planning & implementation and website maintenance. • Producing KPI reports; daily, weekly, periodically and ad-hoc.