Owning complete Digital Marketing strategy and execution for the Brand.

Consulting on:- First loans growth (Channel/targeting mix)- Repeat loans (CLM strat, Cohorting, Offer construct)- Media buying (Traditional and Digital Media)

Owning complete Digital Marketing strategy and planning for the Brand, helping them scale digitally.

Consulting on Digital growth strategy, marketing plans and executions.

Consulting on expanding Digital footprint of the brand in foods segment. Curating performance marketing strat, defining channel mix, TG selection and helping scale the revenue MOM with efficiency.

Handling Digital growth strategy, planning and executions. Helping scale the growth from zero to one and beyond!

Handling Digital strategy, planning and execution. Helping the brand scale with efficiency.

Consulting on Digital campaign executions (Lead-gen) across FB and Google. Also, setting up analytics for proper Data/conversion tracking.

o Manage and execute paid channel marketing and strategy for Fortune 500 clients with hands-on experience in Google AdWords, Google Analytics, Bing Ads, Facebook Ads Manager, SocialMoov, Twitter etc.o Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client’s paid marketing goals and objectives.o Demonstrate deep understanding of client goals in order to forecast budgets, create campaign… Show more o Manage and execute paid channel marketing and strategy for Fortune 500 clients with hands-on experience in Google AdWords, Google Analytics, Bing Ads, Facebook Ads Manager, SocialMoov, Twitter etc.o Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client’s paid marketing goals and objectives.o Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take ownership of multiple marketing channels.o Worked on automating repetitive task to improve efficiency leveraging Excel VBA (Macros).o Identifying opportunities of building brands in various social spaces like Facebook, Instagram etco Help develop Social Framework to carry out an organization level understanding in various social channels.o Worked with an e-commerce client having approx. a $X M monthly spend and help improve the ROAS in social space by 185%. Achievements:o “Above and Beyond” award for demonstrating process efficiency & excellence in Social marketing channels, team work and working on initiatives to help achieve business goals in shortest period of joining the company.o “Together We Win” award for outstanding team performance in Q3’16o “Customer Success” yearly award for contribution towards customer success in 2016. Show less

• Learned industrial aspects of metallurgy.• Adapted a team leading quality helping out in completing the work in time limits.• Learned about the industrial operations and functionality.

• Worked as a Summer Trainee for the project work entitled “Microstructural and textural evolution of heat treated Zr and Ni based alloys”. • Carried out systematic series of experiments to analyze the effects of heat treatment on the evolution of microstructure and texture in Zirconium and Nickel based alloys.• Experiments provided an insight into the stages of evolution of microstructure as well as the morphology, nature and distribution of precipitates at different stages of heat… Show more • Worked as a Summer Trainee for the project work entitled “Microstructural and textural evolution of heat treated Zr and Ni based alloys”. • Carried out systematic series of experiments to analyze the effects of heat treatment on the evolution of microstructure and texture in Zirconium and Nickel based alloys.• Experiments provided an insight into the stages of evolution of microstructure as well as the morphology, nature and distribution of precipitates at different stages of heat treatment. • Learnt important aspects of characterization by SEM-EBSD, TEM and EDS.• Got to work on OIM™ data analysis software for EBSD and ORIGIN for graphing and analysis. Show less