Prashadi Fernando Email and Phone Number
Struggling to sharpen and align complex Marketing and Brand Management Strategies with overall business goals that will generate revenue maximization & strong market presence? Want to build a high-performing marketing team & robust brand guidelines to ensure consistency across all communication platforms?Not sure where to start? That's where I come in. ๐ช๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐บ๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐โ๐ฅ๐๐ถ๐ด๐ต-๐๐ฒ๐๐ฒ๐น ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฐ๐๐บ๐ฒ๐ป, ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด & ๐ง๐ฟ๐ฎ๐ฑ๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฃ๐ฟ๐ถ๐ป๐ฐ๐ถ๐ฝ๐น๐ฒ๐ โณ Solidified a strong market presence & growth by analyzing market trends, customer insights, and competitive activities that resulted in sustainable double-digit growth.โณ Increased sales of Astron's' No. 1 brand by 17%, whilst the MNCs competitor showed a single-digit growth during 1Q-2024 in counting units (https://www.iqvia.com/locations/sri-lanka)-1Q 2024).๐ฅ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐ ๐๐ถ๐๐ต ๐๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ ๐ถ๐ป ๐๐ฟ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ โณ Pioneered to develop a comprehensive brand strategy and executed robust brand guidelines to ensure consistency across all communication platforms.โณ Increased the brand value and rating of over 110 brands with the support of the marketing team.๐ฅ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐๐ฒ ๐๐ต๐ฎ๐ป๐ด๐ฒ ๐๐ฎ๐๐ฎ๐น๐๐๐ & ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โณ Significantly increased sales of Astronโs Rapidene (Paracetamol + Codeine brand) and crowned as the No. 1 brand in Astron (Sales and Profitability). โณ Surpassed the corporate annual target and achieved above 110% from 2019 โ 2023.๐ฅ๐ก๐๐๐ฟ๐ถ๐๐ถ๐ผ๐ป ๐๐ฑ๐๐ถ๐๐ผ๐ฟ & ๐ฆ๐๐ฎ๐ธ๐ฒ๐ต๐ผ๐น๐ฑ๐ฒ๐ฟ ๐ฅ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐ Provided technical & scientific information for new product development and registration purposes to medical professions, and for strategic planning on brand management and food legislation.๐ฅ๐๐ฒ๐๐ผ๐๐ฒ๐ฑ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ & ๐ง๐ฎ๐น๐ฒ๐ป๐ ๐ ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ฒ๐ฟ Empowered 5 Brand Managers / Brand Executives who were promoted.๐ฅ ๐๐ฎ๐๐-๐ง๐ฟ๐ฎ๐ฐ๐ธ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฟ๐ผ๐๐๐ต Achieved the corporate annual target in 2020 even with the COVID lockdown and manufacturing interruptions due to company closures (amongst other Brand Managers in Astron, was the only one to achieve this target).---------------- ๐๐ฒ๐'๐ ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ถ๐ฎ ๐ฉ prashadifernando@gmail.com๐ฑ +61 490 448 777 (WhatsApp)
Mpi Australia Pty Limited
View- Website:
- mpiaust.com.au
- Employees:
- 12
-
Office Manager And Digital Marketing InitiatorMpi Australia Pty LimitedNorth Parramatta, Nsw, Au
-
Head Of Division - BrandingAstron Limited Jan 2023 - Sep 2024Colombo, Western Province, Sri Lanka๐ฅ I've done it for my employers, and I can do it for YOUR BUSINESS. โณ Increased sales % of No. 1 brand (ROI and Sales) by two digits whilst the competitor (MNC brand) showed a single-digit growth during 1Q-2024 in counting units (https://www.iqvia.com/locations/sri-lanka)-1Q 2024).โณ Solidified a strong market presence & growth by analyzing market trends, customer insights, and competitive activities.โณ Inspected layouts and advertising copy, and edited scripts, audio, video, and other promotional material for adherence to specifications and relevant approvals.โณ Collaborated with marketing, sales, and product development teams & aligned branding efforts with business goals.โณ Pioneered to execute robust brand guidelines to ensure consistency across all communication platforms.โณ Optimized and leveraged marketing campaigns to drive brand awareness and enhance business.โณ Spearheaded & oversaw the company's branding strategies across various product lines.โณ Recommended best practices based on Market analysis and Regulatory guidelines, for new product development.โณ Crafted and executed branding strategies to strengthen brand identity and positioning.โณ Trained, Mentored and Empowered over 100 medical representatives, Brand Managers, Brand Executives and Marketing Analyst who were promoted in 2023.โณ Increased the brand value and rating of over 110 brands with the support of the marketing team.โณ Surpassed the corporate annual target and achieved above 110% from 2019 โ 2023. -
Senior Brand ManagerAstron Limited Jan 2022 - Dec 2022Colombo, Western, Sri Lanka๐ฅ Increased brand identity and solidified brand consistency across all channels for specific pharmaceutical products.โณ Achieved the corporate annual target in 2020 even with the COVID lockdown and manufacturing interruptions due to company closures (amongst other Brand Managers in Astron, was the only Brand Manager to achieve this target).โณ Monitored market trends and enhanced the performance of marketing campaigns using relevant metrics and tools.
-
Brand ManagerAstron Limited Jan 2017 - Dec 2021Colombo, Western Province, Sri Lanka๐ฅ Strategized & executed branded marketing campaigns mixing traditional & digital media, ensuring consistent messages.โณ Analyzed product performance & executed data-driven decisions to optimize brand strategies and support the brand's growth in the competitive pharmaceutical market.โณ Collaborated with cross-functional teams, including marketing, sales, and regulatory affairs, to ensure that the brand meets its commercial objectives.
-
Asst. Brand ManagerAstron Limited Jan 2015 - Dec 2016Colombo, Western Province, Sri Lanka๐ฅ Supporting the Brand Manager in executing marketing strategies and managing specific pharmaceutical products. This involves assisting in the development of brand plans, coordinating marketing campaigns, and working with various teams to ensure consistent brand messaging. Helped with market research, tracks product performance, and provided insights to optimize brand strategies. Optimized administrative tasks, prepared reports, and contributed towards initiatives that enhanced brand awareness and supported the overall growth of the brand in the market.
-
Brand ExecutiveAstron Limited Jul 2012 - Dec 2014Colombo, Western Province, Sri Lanka๐ฅ Actively contributed to maintaining brand consistency in the competitive pharmaceutical market.โณ Assisted in implementing marketing strategies, coordinating promotional activities, and ensuring the brand was well-represented across all channels. โณ Worked closely with the marketing team to gather market insights, tracked the performance of campaigns.โณ Optimized & managed day-to-day tasks such as preparing marketing materials and handling logistics for events.
-
Nutrition Adviser (On Infant Products)Fonterra Mar 2012 - Jun 2012Kaduwela, Western Province, Sri Lanka๐ฅ Promoted (detailing and presenting) special nutrition products to doctors, nurses, dietitians, and pharmacists.โณ Provided technical and scientific information for new product development and registration purposes to medical professions as well as for strategic planning on brand management and food legislation. โณ Consolidated nutrition information, external movement, competitor analysis and trends with recommendations for product I&R and communication.โณ Established robust relationships with Key Opinion Leaders to support corporate projects.โณ Analysed nutrition information and competitor comparison. -
Businees Development ExecutiveEfutures Dec 2010 - Mar 2012Colombo, Western Province, Sri Lanka๐ฅ Identified potential markets, customer segments, and emerging industry trends to uncover new business opportunities.โณ Developed and executed strategies to generate leads, including networking, and cold calling, and attended industry events.โณ Established and nurtured long-term relationships with existing and prospective clients, ensuring high levels of customer satisfaction and retention.โณ Collaborated with the sales and marketing teams to develop and implement effective sales strategies that align with company goals.โณ Prepared and presented compelling proposals, negotiated contracts, and closed deals to achieve revenue targets.โณ Worked closely with the technical and project management teams to ensure client requirements were accurately understood and delivered.โณ Monitored sales performance metrics, analyzed results, and adjusted strategies to meet or exceed sales targets.โณ Provided regular reports on business development activities, including progress, challenges, and opportunities, to senior management. -
Nutrition Adviser (On Infant Products)Nestle Lanka Plc Feb 2010 - Nov 2010Colombo, Western Province, Sri Lanka๐ฅ Provided technical and scientific information for new product development and registration purposes to the medical profession, and strategic planning for brand management and food legislation. โณ Visited hospitals and medical institutions according to the planned call frequency to promote (detailing and presenting) special nutrition products to doctors, nurses, dietitians and pharmacists for them to recommend these products to their patients. โณ Consolidated nutrition information, external movement, competitor analysis and trends with recommendation for product I&R and communication. โณ Collated input nutrition information and competitor comparison. โณ KOL Engagement to support corporate projects. -
Medical Representative - Lg PharmaceuticalsAbc Pharma Services (Pvt) Ltd Jan 2009 - Jan 2010Colombo, Western Province, Sri Lanka๐ฅPromoted and sold vaccines to healthcare professionals and institutions. โณ Educated doctors, pharmacists, and other medical staff about the benefits, usage, and efficacy of the vaccines. โณ Visited healthcare facilities, conducted presentations, and provided scientific information to build trust and drive product adoption. โณ Collated feedback from the market, monitored competitor activities and reported back to the company to help refine sales strategies and ensure the successful market penetration of LG Pharmaceuticals' vaccines in Sri Lanka.
Prashadi Fernando Education Details
-
Fully Qualified -
Distinction -
First Class.
Frequently Asked Questions about Prashadi Fernando
What company does Prashadi Fernando work for?
Prashadi Fernando works for Mpi Australia Pty Limited
What is Prashadi Fernando's role at the current company?
Prashadi Fernando's current role is Office Manager and Digital Marketing Initiator.
What schools did Prashadi Fernando attend?
Prashadi Fernando attended Cim | The Chartered Institute Of Marketing, University Of Wales Trinity Saint David, Bangalore University, Sri Lanka Institute Of Marketing-Slim, Methodist College Colombo Sri Lanka.
Who are Prashadi Fernando's colleagues?
Prashadi Fernando's colleagues are Jonathan Mcshane, Joe V. George, Tim Belz ๐ฆ๐บ, Louise Draffin, Tom H., Tanya Gomes, Douglas Russell.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records ร $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial